CORPORATE PROFILE:

Shell has proved to be a pacemaker in the worlds’ energy production and petroleum chemical
sector. The current CEO of Shell is Ben Van Burden. The headquarter of the company is situated
in The Hague, Netherlands and the parent company known as The Royal Dutch Shell of Shell is
functioning in England and Whales. By the year 2015, Shell managed to operate in over 70
countries in Europe, Australia, Africa, Asia and South America. Shell successfully employed
almost 93,000 people and each day they used to produce almost 3.0 million containers of oil
(from 23 refineries). Furthermore, in 2015, around 22.6 million tons of LNG was sold. The same
year, Shell did earn $265 billion dollars revenue after investing $1.1bn in research &
development and $2.2 billion on incomes. In the year 2015, Shell in Pakistan effectively
managed to operate in about 780 retail stations by supplying different types of 15 lubricants and
providing over 2.66 billion liters of fuel every year. Despite that, if we look over the financial
results of company we can note that they’ve been extremely affected by the significant reduction
in prices of oil with approximate revenue of Rs. 250bn as compared to Rs. 300bn in 2014.

HISTORY:

Shell originated around 100 years ago, in the Indo-Pak region, back then in 1899 an eastern
Petroleum company in Asia working under the Shell Transportation Company and the petroleum
company of Royal Dutch began to import oil from Azerbaijan towards the continental area. The
provision of petroleum in Asia started when the Petroleum Company of Royal Dutch and the
Shell Transport collaborated in 1903. In 1928, to boost the supply chain, the Oil Company
(Burma) in the continental area amalgamated with the Shell then established Burma Shell Oil
Warehouse and Allocation Enterprise of India. After Pakistan’s formation in 1947, enterprise
name was altered to Burma Shell Oil Warehouse and Allocation Enterprise of Pakistan. By the
year 1970, 51% of the company’s shareholdings were under the ownership of Pakistanis hence;
the name of the company was altered to Pakistan Burma Shell Ltd and other 49% share
ownership belonged to Burma and Shell evenly. By the year 1993, the oil company of Burma
detached themselves from the Pakistan Burma Shell and Shell Oil Petroleum expanded their
shareholdings to possess 51% of the entire company. Over the next few periods, Shell continued
to expand their stake holdings and currently possesses 76 percent of the shares in Shell Pakistan
Ltd (SPL).
Shell has efficiently placed a position in the market as the most preferred Oil and Gas Company
in Pakistan and has become the second largest company in the state. The company has
guaranteed to provide excellent quality of products, assist the clients and assure their health and
protect the environment. Currently, shell is operating and providing its products and services in
more than 90 countries. Shell has restricted itself to only 8 areas such as Aviation, Operations,
Retail, Human Resource, Lubricants, Finance, Commercial Fuels and Corporate. Shell has tried
to rule all over Pakistan’s energy demand, be it any part of upstream and downstream oil
businesses in Pakistan. Shell has a mature and long-term relation with the nation that is why it
functions in more than 800 retail stations; it has the major chunk in the entire petroleum industry
in Pakistan.

MISSION AND VISION STATEMENT:

We aim to meet the energy needs of society in ways that are economically, socially and
environmentally viable, now and in the future. Learn about our business and people, which grew
from a small shop in London nearly 200 years ago to become a major energy company. Their
target is ‘To be the number one energy company in Pakistan’

VALUES:

Shell Pakistan Limited has a set of core values – honesty, integrity and respect for people. These
core values push the employees of Shell to follow the rules and regulations; it helps them in
relating to the community, clients and their fellow colleagues and work according to the Shell
general business principles. These principles are based on their core values and build-up the
importance of trust, openness, teamwork and professionalism, and take pride in what they do.
The Shell code of conduct covers the following areas that are; national and international trade,
encounter corrupt practices, clients and their safety, protect the assets, information and
communication channels. The requirements implanted have never been complicated or difficult.
The code of conduct defines the standards that Shell expects from their employees to follow and
certain behaviors that employees are expected to adopt.

LINE AND STAFFING AUTHORITY:

 Line authority are characterized with the power of decision making that tell us the bond between
the superior-subordinates while more over staff authority help in improving the effectiveness of
the line authority.

Shell line authority Staff authority

Staff authority

Board of directors

Advisory boards

Personal assistant Zonal heads

Managing directors
PRODUCTS AND Hr and legal advisory committee
SERVICES:
Departmental heads
Talking about the main
categories of shells Repair and maintenance
Quality control department
Service heads
Inspector
products and services include shell engine oils and lubricants along with shell fuels, aside from
these there are a few more small categories mentioned below.

Engine oils have a few subcategories that include:

SHELL HELIX POWER AND PROTECT – that focus mainly towards extraordinary power and
protection to the consumer’s car engines. This includes two different products; Shell Helix
Power and Shell Helix Protect.

SHELL HELIX FULLY SYNTHETIC MOTOR OILS – focuses mainly towards superior
cleansing and protection for consumer’s preference. This includes 3 different variants for shell
helix ultra; Shell Helix Ultra 5W-40, Shell Helix 0W-20, Shell Helix 5W-20.

SHELL HELIX ULTRA WITH PUREPLUS TECHNOLOGY – Is centralized behind giving a

car’s engine a long lasting performance and only includes one single product.

Shell Fuels :

Apart from the basic diesel and CNG offered at most shell pumps there’s shell super which is
normal petrol and a second category shell super plus which is a higher grade of fuel also known
as high octane.

Service stations: which are places to get a person’s car serviced, including oil changes, tire
pressure check and other related services etc.

Shell shop: small shops which have food and grocery items and many more necessities and
accessories.

SHELL ADVANCE MOTORCYCLE ENGINE OILS – are oils specifically designed for
bikes that also assist in the problem of overheating and give a smooth comfortable ride.

SHELL RIMULA TRUCK & HEAVY-DUTY ENGINE OILS – designed and engineered for
heavy duty vehicles such as trucks and trawlers which assist with protection from acid as well as
wear control.

KEY ACHIEVEMENTS:
Shell is the second largest oil company in Pakistan and has managed to procure itself as the most
favoured oil company.

They have more than 800 operating retail stations across the nation.

They have managed to secure an 85% employee retention rate.

Shell has just above 100 years of history in Pakistan.

Shell is currently under the posession of a tank used for storage of fuel that dates back to 1899.

Shell successfully has around 101,000 employees in 140 counties.

In June of 2001 shell reported sales of 63.63 billion PKR, a 76.2% increase from the previous
fiscal year.

Shells stock soared to around 367.50 by the year 2000.

In 2001 shell managed to procure a gross profit margin of 29.7%.

In 2015 shell operated 780 retailers and was providing 2.66 billion liters of fuel annually.

Towards the end of the 1920's shell procured its leadership in oil by producing 11% of total oil
and owning 10% oil transportation tankers around the world.

CORE COMPETITORS:

Pakistan entails around 47 enrolled organisations and people that are authoritatively approved for
the redistribution of imported oils. The market can be divided to the category of petrol and
diesel. Main kingpins of oil include;

PSO, Caltex, Total, Shell, Zic, Petroman and Mobil.

All these companies have two main methods of supply, direct which include distributors, petrol
stations and wholesalers or indirect which includes in house group deals. Shell and Caltex are
manufactured locally, whereas Zic is known as a Korean brand and petromin classified as an
American brand of which production is done in Egypt.
 ORGANISATIONAL STRUCTURE SHELL PAKISTAN:

THE BOARD OF DIRECTORS

ZONAL HEADS

CHAIRPERSON/(regional/zonal)

Managing DIRECTORS

DEPARTMENTAL HEADS
REGIONAL HEAD’S

ORGANIZATIONAL STRUCTURE:
The board of directors of shell Pakistan were elected on the 20th of May, effective from 13th June,
2020 are to serve as its members for a 3 year term.
The overall organizational structure is rather centralized and tall, there isn’t much wiggle room
for responsibilities and reporting.
The structure is divided through two dimensions one is purely geographical which contains
heads of zones, territories and regions; the other is departmental which takes into accounts the
multiple business areas such as human resource, admin, finance etc.
Then comes the franchise area, shell’s petroleum stations many of them have been franchised out
to individual owners, then their responsibilities come, under them the service station in charge
report to the station owner/manager.
Franchise wise departments:
Gas Stations: Filling petrol, compressed natural gas or diesel in oncoming vehicles.
OIL CHANGE: Changing the engine, and break oils of any customers vehicle who wants to
avail this service and changing the oil filter too.
CONVIENENIVCE STORE: Provision of snacks and refreshments.
CAR WASH/Service Station: This body performs car cleaning services such as a basic body
wash and a full service.

ORGANIZATIONAL DEPARTMENTS:
1. Production and exploration: The production of the fuel and its extraction
2. Power and gas :Providing the extracted fuel/oil to service stations around the country
3. Refining: The refining and fractional distillation of crude oil
4. Marketing: The marketing of all Shell products and services, promotions and
sponsorships
5. Chemical’s: Production of numerous types of oils, relative to the machinery
requirements.
6. Trading and shipments: procuring crude oil by importing it from major oil producing
companies and exporting products to countries where shell is operational.

These are the main departments amongst many other.

GEOGRAPHICAL BOUNDARIES:

Shell Pakistan has 850+ retail outlets all over the country, and is the largest white oil provider in
the nation, it’s also number 1 in lubricants with 20% market share. Shell is the 2nd largest jet fuel
supplier in Pakistan too with over 30% market share, supplying fuel to both domestic and
international carriers.
The only areas in which one cannot find the usual Shell penetration in Pakistan is the extreme
north in Pakistan and the area near the border we share with Iran and Afghanistan with the
exception of major cities such as Quetta.
This is mainly because of the high level of insurgency in these areas which makes it difficult for
shell to open and operate stations over there.
After Karakoram highway there is only one station in Pak which is in Gilgit near its airport, and
there isn’t a single station in the state of Jammu and Kashmir