SWOT analysis

Spotify is a digital company that allows people to access millions of songs through the net.
SWOT analysis of Spotify analyzes the company's brand concerning its strengths, weaknesses,
opportunities, and threats. Spotify considers its strengths and weaknesses as internal factors,
and opportunities and risks are external factors.

Strengths
 Easy-to-use interface
 Extensive song options
 Available in all major countries
 Best device compatibility
 Personalized custom playlist
 Able to share music with other people
 Easy to build your own playlist and
sync it for offline listening
 Able to follow artist and get updates
on their new releases
Weaknesses
 Advertisements in the free service is
intrusive
 Dependence on internet connectivity
 No music locker function
 No radio stations
 Music library is limited by music
artists who take down their
catalogues
 Pushing users to subscribe and pay

Opportunities Threats
 Able to expand their services to live  Amazon, Google, Apple, and iTunes
music streaming, tv, or live band could easily take over
interviews  Music artists are able to take their
 People trust Spotify services, so they song catalogs down from Spotify
can make changes and become a  People may choose to download
stronger competitor songs illegally instead
 Need to make contracts with more
artists so Spotify can offer more to
their users
  Opportunity to explore video
provision option
 Design a Spotify smartphone
Spotify strengths in details
   Extensive song options
This is one of Spotify's epic strengths since it has enabled the company to access a
broader market on the internet by providing different music genres.

Spotify is available in almost all major countries.

Spotify’s presence in most countries has enabled the business to expand its market
capacity, which in turn increases the gross returns.

·   High brand equity

Spotify's digital products and services are widely and equitably distributed worldwide; it
is considered one of the best music provider platforms.

Spotify weaknesses in details

The paid version can be costly for other people to acquire

This is a weakness since customers who can not afford the product will be forced to look
for other cheaper and affordable platforms.

Spotify services require a network connection

The free version of Spotify does not allow offline music unless there is an internet
connection. 

Spotify’s dependence on other technology companies

Spotify depends on Apple's App Store, a primary gateway for accessing and installing
mobile apps. Furthermore, the company relies on Google Play for mobile apps on Android
devices. Knowing that both Google and Apple own their particular music streaming
services, this tendency puts Spotify's business under these two significant competitors'
bargaining power.[ CITATION Ran \l 1033 ]

References
Garcia, P. (2019, april 12). Rancord Society. Retrieved from Spotify SWOT Analysis: Internal & External
Strategic Factors: https://www.rancord.org/spotify-swot-analysis-internal-external-strategic-
factors
Team, M. S. (2020, may 08). Spotify SWOT Analysis, Competitors, Segmentation, Target Market,
Positioning & USP. Retrieved from mbaskool.com:
https://www.mbaskool.com/brandguide/media-and-entertainment/18068-spotify.html