CULTURAL AWARENESS (A)

Read the text and answer the

questions
1. What did McDonalds do in
France to improve its image?
2. How do McDonald’s
products in Hindu and
Muslim countries differ
from their global
products?
3. What does Coca-Cola
do to its products at a
local level?
4. What does Yahoo do
locally?
5. Why did Revlon lose
sales to L’Oreal in Asia?
6. What positive results
can come from
glocalization?

Complete the sentences

with the words given
below
communication,
improve, create, advantages, increase, sensitive, market

The article speaks of _______glocalization. It suggests the various ways in which international companies can _____________relations with their
local markets. Firstly, they need to be _________________ to local needs. They need to _______________ products suited to local markets. Finally, they
must ______________ their products appropriately. In these ways they can improve_______________with their markets with ______________ market
share.

improve- v-poboljšati , advantages, n-prednosti, increase,v- povećati, market, n- tržište