Activity 1. Function of Marketing Intermediaries. Identify which function of market Activity 3. Supply Chain.

ivity 3. Supply Chain. Arrange the flow of resources in a supply chain. Write the
intermediaries is being described by each statement below. Write your answers inside the appropriate terms inside the shape. Select the terms from the table.
box before each item. (refer to page 79).
Customers Wholesaler Supplier
Retailer Manufacturer
1. Marketing intermediaries such as wholesalers and
retailers pay for all the merchandise that they will resell.
They assume losses if the products do not sell as
expected.
2. Market intermediaries have their own facilities to house
all the merchandise that they get from the
manufacturers relieving the manufacturers from very
large amounts of merchandise store space.
3. Marts and convenience stores help in communicating
and advertising the manufacturer’s products to improve
sales of the product.
4. Resellers assume all the costs with the care, storage and
transportation related to the products that they acquire
from the manufacturers.
5. Resellers usually provide the manufacturers important
information about consumer profiles, needs and
preferences which are valuable for making decisions.
Activity 2. Types of Distribution Channels. Re-arrange the letters to reveal the names or Activity 4. Product Distribution. Draw/illustrate the two examples product
types of distributions channels that product manufacturers deal with. The first letter is done for you. distribution chart using only 1 manufacturer, 1 wholesaler and 3 retailers. (Refer to
R H O E L W A S L E page 81).
1.
w
1) Product distribution without product wholesaler
L T R R A E I E
2.
R
T R I B R O T U S D I
3.
D
2) Product distribution with product wholesaler
S S L R R E L E
4.
R
D R A E L E
5.
D
2
Activity 4. Product Distribution Types. Match the description in column A with its
meaning in column B. Write the letter of the correct answer in the blank space before each
number.

A B
_____1. A type of product distribution used mostly by fast-
moving consumers making a product available in as
many retail outlets as possible
_____2. Product distribution is limited to a select number of
dealers usually one or few
_____3. Product distribution involves the use of more than one
but not too many dealers
_____4. It allows adequate manufacturer control over retail
prices and promotions.
_____5. It is where product enjoy higher markups and better
brand equities
Activity 5. Articulate Your Learning. Answer the following question:
1. If you would be a business operator, what are the things are you going to consider
in choosing a location for your establishment?
A. Selective
PRINCIPLES OF MARKETING
distribution
B. Exclusive
distribution Learning Activity Sheet
C. Intensive
distribution
D. Extensive
Distribution
Week # 3 Inclusive Dates: Jan. 12 18– -1623, 2021 Quarter: Quarter 2 Score:
_______
Competencies: 1. Discuss the structure of distribution channels, its functions, and the
nature of supply chain management (ABM_PM11-IIa-e-18)
BACKGROUND INFORMATION FOR LEARNERS (Textbook, pp. 78-82)
 The 3rd P of the marketing mix is “Place”.
 The concept of Place deals with how a company can deliver its products to
its customers effectively and efficiently. This is about product distribution
decisions.
 Distribution channels, also known as, market intermediaries are crucial for
most companies since the serve relatively large markets and their
consumers are geographically dispersed. They rarely sell their products
directly to the consumers.
 Market intermediaries’ functions include: (1) information collection and
dissemination, (2) product storage and movement, (3) operational (4)
financing, product promotion, and risk taking.
 Supply chain refers to the distribution network consists of all individuals,
organizations, resources, activities and technology involved in the creation
and sale of a product.
 There are three product distribution types namely, (1) exclusive
distribution, (2) intensive distribution, and (3) selective distribution.
4  1