Entrepreneurship Essentials Syllabus

Entrepreneurship Essentials introduces you to the entrepreneurial journey from finding an idea, to gaining traction in the
marketplace, to raising capital for your venture. This course explains how entrepreneurs run structured experiments to val-
idate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors
make financial decisions to create value and grow their operations.

Modules Case Studies Takeaways Key exercises

• Identify an entrepreneurial idea • Sizing the market

Module 1

Ideas and • Dr. John’s • Evaluate an entrepreneurial idea • Estimate willingness to pay
Opportunities Spinbrush • Gain comfort with twists and turns

• Apply the POCD (People, Opportunity, • Evaluating POCD elements

Context, Deal) framework and fit
Module 2

Building a • Rent the • Manage risk and reward through • Designing and learning
Business Runway experimentation from tests
• Make decisions with the future in mind • Anticipating change and
reacting to new information

• Determine how investment can help • Understanding and present-

you create value for yourself and your ing key financial metrics
investors • Determining investment
Module 3

Financing a • Consider risk and reward through needs

Business various forms of analysis
• Discover when to solicit investment and
how much you will need to seek out

• Understand the opportunities and trade- • What do entrepreneurs get

offs associated with different sources of from investors?
financing
Module 4

Sources of • Calculating the value of a

• Intuit • Defining key financing terms start-up
Investment
• Apply the tools of valuation to start-up
ventures

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