Starbucks Coffee’s Corporate Mission Statement

Starbucks Coffee’s corporate mission is “to inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time.” This mission statement reflects what the
company does to keep its business running. It is clear that target consumers are given
emphasis in this corporate mission. The following components of Starbucks’s corporate mission
statement influence strategic management in growing the business:

1. Inspire and nurture the human spirit.

2. One person, one cup and one neighborhood at a time.

Starbucks Coffee’s Corporate Vision Statement

Starbucks Coffee’s corporate vision is “to establish Starbucks as the premier purveyor of
the finest coffee in the world while maintaining our uncompromising principles while we
grow.” This corporate vision statement has the following components relevant to the business:

1. Premier purveyance
2. Finest coffee in the world
3. Uncompromising principles
4. Growth