Country Road: An iconic Australian brand Caria Spadafora & operates 7 stores in ose Lge affected by a concesion aang(Annual Re shopped. This al {anna Report 20 Fora fizm to gain acomy are relevant sn the marketplace (Flanson ganic fabric clothing ~ neustomers who were 30+ years of age managers its in a 6 that could dew A the ine of C o the US apparel ce 1989, 3 was {rowing ata rapid pace, which presented growth opportunities for Country Road. The included s significantly large market size ofpay the different market postions ‘salegic groups ae more in omer demographics 8 “according to the US C gor 1950 fo 2000, compared witha gro" ‘American (2.1 per cont) er groupe, deterenormously o American audiences, which was wry Road had a core own apace, wi Road also had ‘and layout of Count were losspecialty chain’ (Karr & 5 mpartant components of ey tends end ty Road a8 not US apparel real ge in the Australian ternal environmental difference. advantage became ear strategy in Country Rosd3. What ae the m atked tg References cing in the US vot ay options for Country Road, Awards. 6 p> Gome A 208, Country Road four back now