Triumph Motorcycles Ltd

The Company History 1884-1984

Production Plan
and Strategy
Production End
Twin Engines: Bonneville
Founded by Triumph wins TT Speed Twin
Siegfried Bettmann

1884 1902 1908 1935 1937 1940 1958 1969 1982 1983 1984

Coventry Production
Company Separation
Car / Motorcycles Coventry Bombing
Meriden Factory Triple Engines:
Trident 750 John Bloor buys
Brand Name and IPR

2
 The Company History 1990-2010

Global MS 4.3%
Tiger 1050
Triumph World New Thunderbird
Factory 1 Fire Thailand Factory
Store Design
Iconic Speed Triple Factory 2 starts
Launch in Cologne

1990 1991 1996 2000 2002 2003 2004 2005 2006 2008 2009 2010
Mass Production
starts New Bonneville
launched
Rocket III 2.3l
Daytona 675
Street Triple R
Rewriting History

3
2010 model range
Triumph has a range of
17 motorcycles
These are split into
3 model families

CRUISERS MODERN CLASSICS URBAN SPORTS

Typical product life-cycles

Design
3
Production

0
Sports Cruiser Tourer

5
Accessories
Standard Bike Accessorised Bike

Accessories

Sales for 2010 were

£19.7m

6
Clothing

Two key ranges are developed each year to support the seasons needs

Products are available exclusively from Triumph Dealers

All products are designed and developed in-house

The clothing business has grown over 10% each year for the past 5 years

Total sales are now at over £9M

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Triumph Factories - UK
Stoke
Factory one Factory two
•Fastener Subsidiary Supplier
•Spares and accessories •Head office
•Testing Facilities
•Paint Shop •Motorcycle assembly
•10 Employees
•UK Sales •Machine shop
•1,800m
•110+ Employees •Research + Design
•18,200m •Global IT Department
•540+ Employees
•35,000m
Triumph Factories - Thailand
Factory three Factory four Factory five
•Main frames •Motorcycle assembly •Engine assembly
•Rear sub frames •Paint shop •High pressure die casting
•Exhaust headers •Injection mouldings •Aluminium chrome plate
•Oil tanks •300+ Employees •Powder coating
•Swing arms •38,000m •Machining
•Fuel tanks •150 Employees
•400+ Employees •50,000m
•20,000m
Triumph around the world - Purchasing

Number of Countries -26

Number of Suppliers - 420
Number of Parts – 5500
Value: 20% Europe, 75% Asia, 5% ROW
Triumph around the world - Sales

Subsidiary Sales Offices in 17 Countries

Independent Sales Offices in 20 Countries
Retail sales
By Market: calendar year 2009
The Global Market

A global
market still Motorcycles over 500cc

declining
Growth In Triumph Market Share
5.0%

4.5%
4.5%

4.0%
Market Share

3.4%
3.5%

3.0%
3.0%

2.4%
2.5% 2.3%
2.1%

2.0% 1.8%

1.5%
2004 2005 2006 2007 2008 2009 2010
 Investing in the Future
Triumph is committed to improving its business to stay competitive.

•Research and Design Investment

• Increased R&D head count, infrastructure improvement and budget increase to
deliver new models.
• 200-station 3D CAD network.
• All engineers professionally qualified.

•Network Development
• Continuing to expand and improve standards in our dealer network.

•Quality
• Continuously Improving Quality.

•People
• Investing in expanding knowledge and experience throughout the company

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Comparison with a UK car maker

Manufacturing Head Count

8000

7000

6000

5000

4000

3000

2000

1000

0
UK car maker Triumph

16
Comparison with a UK car maker

Units produced

180000

160000

140000

120000

100000

80000

60000

40000

20000

0
UK car maker Triumph

17
Comparison with a UK car maker

Design Head Count

4000

3500

3000

2500

2000

1500

1000

500

0
UK car maker Triumph

18
Comparison with a UK car maker

R&D Budget (million €)

500

450

400

350

300

250

200

150

100

50

0
UK car maker Triumph

19
Comparison with a UK car maker

Future R&D recruitment

3500

3000

2500

2000

1500

1000

500

0
UK car maker Triumph

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Thank you for your time and attention