ADAMAS UNIVERSITY

Department of Management
School of Business and Economics
MID-SEMESTER EXAMINATION

Name of the Program: MBA (2nd Year) Semester: IV

Course Name: Services Marketing Course Code: MBA52106
Time duration: 120 Minutes Maximum Marks: 20
Total No of questions: 7 Total No of Pages: 1
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Section A 2x5=10
Answer the following Questions

1. Define the term Convenience Product?

2. What is Advertisement?
3. What is SERVQUAL model
4. What are the additional P’s of services marketing?
5. What is Core Product?

Section B 1x10=10
Answer any one of the following questions

6. What is Service Marketing? Explain its basic characteristics with appropriate

example from Tourism industry.
7. Describe in details with diagram of Services GAPs.