Professional Documents
Culture Documents
I. INTRODUCTION
tourism contributed 8.7% of the nation’s GDP, generating 2.3M jobs and
September 2017, there are 223 newly registered accredited travel agencies
program like Sports Tourism and Health and Wellness Tourism. Tourist
(www.philtourdestination.com.ph).
movements in the first six months of 2018. Changing in travel pattern and
country in the regional and long haul international tourism markets, moving
technological, legal and political trends nationally. The travel agency will
not allow and conduct tours or any operations that will be held at the
Philippine terrorist hotspots. It will not do operations that will endanger the
used by most travel agencies locally, they are Galileo and Calypso
softwares.
Galileo CRS is also used to book car rentals and hotel rooms. Galileo will
The proposed firm is a travel and tours business, which will be named
Highlands Travel and Tours. It is a travel agency that will provide tour
packages by land and by air which are very affordable and hassle-free. On
different schools in Bacoor, Cavite; both private and public for land
educational tours. For schools, the firm will provide a set of package tours
from the northern to southern most part of Luzon down to different places in
The residents of Bacoor can also be the target for local tour packages
programs.
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relax, enjoy and at the same time to be educated with the different
sceneries and cultures during the tour. The company believes that traveling
around our native land and discovering the amazing and wonderful creation
The firm assures its clients the best satisfaction that every single
minute of travel is maximized to discover and learn the beauty of the place
at affordable prices.
City Bacoor (See Exhibit I). It is a friendly travel agency that focuses on the
documents and permits, and the DOT accreditation plus the needed
machineries and equipment that will be acquired before the start of the
normal operation.
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It is easy to start
manager will see to it that all initial requirements are done during the early
stages of the project. Daily supervision will help things easily assimilated
and make sure that all details of the business are followed.
any business owner. The presence of the key personnel who will operate
the daily activities of the company is very much essential to its economic
A workforce with the right skills and experience can make real
Manager/Owner
Secretary/Bookkeeper
Manager/Owner
A graduate of BS Tourism
Secretary/Bookkeeper
Must be honest
TESDA accredited
Computer literate
Male or Female
TESDA accredited
Preferably female
Must be self-motivated
Manager/Owner
functions
Secretary/Bookkeeper
COMPENSATION PLAN
incentives and benefits boost employees to carry out their duties effectively
and efficiently.
The following are the plans for the project’s compensation package:
12,000.
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3. The 2 Travel Agents and 10 Tour Guides will receive Php 13,000
V. MARKET ANALYSIS
that are designed to educate customers about the service, persuade them
success. In the sense of the four P’s of the marketing mix, almost
marketing objectives.
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TARGET MARKET
the schools, both private and public, from primary to tertiary in the City of
Bacoor that are conducting annual educational tours in which most of them
are part of the learning experience of students and the residents of Bacoor
DEMAND ANALYSIS
supply. The number of clients who will be availing the company’s services
The number of schools and the population in the target location are
feasible.
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TABLE 1
2017 Population
(Schools and Individuals)
Present Number of Schools Present Individual Population
Public - 39 (18-Primary; 15-Secondary; 674,100 (2017 NSO data)
6-Tertiary)
Private – 86 (30-Primary; 42-Seconday;
14-Tertiary)
Total - 125
Table 1 presents the total number of schools in the city of Bacoor for both
public and private; they will be considered as the potential market for
TABLE 2
Existing Demand
(For Schools)
Total No. of Schools % of Demand Existing Demand
125 40% 50
TABLE 2.1
Existing Demand
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(For Individuals)
The percentage of demand for air travel which is 10% was taken from the
TABLE 3
3-Year Projected Demand
(For Schools)
YEAR % of Demand Projected Demand
2018 42% 52
2019 44% 55
2020 46% 57
tours in schools.
TABLE 3.1
3-Year Projected Demand
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(For Individuals)
SUPPLY ANALYSIS
TABLE 4
Present Competitors
Name of Competitors Business Location
Strike Star Habay, Bacoor, Cavite
Global Travel Dulong Bayan, Bacoor, Cavite
Table 4 shows the two major competitors who are also offering air travel
and educational tours for students and individuals in the City of Bacoor.
TABLE 5
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Projected Supply
(For Schools)
YEAR PROJECTED % of Supply PROJECTED
DEMAND Increase SUPPLY
2018 52 25% 13
2019 55 27% 15
2020 57 29% 17
The above data is based on the actual transactions stated on the report
TABLE 5.1
Projected Supply
(For Individual Customers)
YEAR PROJECTED % OF SUPPLY PROJECTED
DEMAND INCREASE SUPPLY
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succeeding years.
The unfilled demand can really affect the operation and the sales of
TABLE 6
Projected Unfilled Demand
(For Schools)
YEAR Projected Projected Projected
Demand Supply Unfilled
Demand
2018 52 13 39
2019 55 15 40
18
2020 57 17 40
The projected unfilled demand for schools is having a wide gap; a forecast
TABLE 6.1
Projected Unfilled Demand
(For Individual Customers)
YEAR Projected Projected Projected
Demand Supply Unfilled
Demand
2018 77,362 30,945 46,417
2019 88,049 36,981 51,068
2020 99,516 43,787 55,729
The projected unfilled demand for individual customers is more than half
that the existing travel agencies can supply in the City of Bacoor. Based on
the demand gap between the projected demand and the projected supply,
TABLE 7
Projected Market Share
(For Schools)
YEAR Projected % of Market Projected
Unfilled Share Market Share
Demand
2018 39 20% 8
19
2019 40 25% 10
2020 40 30% 12
Based on the demand gap between the projected demand and the
TABLE 7.1
Projected Market Share
(Average Number of Students for Annual Educational Trips)
YEAR Market Share Average No. of Projected
(No. of Schools) Students Market Share
2018 8 100 800
2019 10 100 1,000
2020 12 100 1,200
Table 7.1 presents the projected market share (number of students) for
TABLE 8
Projected Market Share
(For Individual Customers)
YEAR Projected % of Market Projected
Unfilled Share Market Share
Demand
2018 46,417 20% 9,283
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With this projected market share of Highlands Travel and Tours in Bacoor
from 2018 to 2020 as shown in Table 8, these figures show that there is a
market from individual customers particularly for local tours through air
travel. An assumption is made that each individual will travel once a year.
offered.
Museums
Luneta Park
Manila Zoo
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options
- Paco Park
- Intramuros
(The rate per student is Php 900.00). Entrace Fees will be shouldered
by the student.
Ilocos Province
Inclusions:
2 breakfasts
roundtrip transport
packaged tours
Package Rates
C. VISAYAS CRUISE
Bohol-Cebu
Inclusions:
Daily breakfast
Package tours
Hanging Bridge)
- Day 3 Cebu City Tour; 7:00am depart ferry boat bound to Cebu
Package Rates
D. MINDANAO
Davao
Inclusions:
Package tour
adventure and snorkeling in the white sand beach and free use of
- Day 2 (full day tour to Eden Nature Park, Phil. Eagle Sanctuary,
Samal Island).
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Package rates
For the smooth operation of the business, the following office tools
factors that will mostly affect the program of activities to be launched plus
a. Competition
Great market competition will come mostly from other travel agencies
b. Economic Condition
destinations. With this, the owner can explain to them the advantage
this new venture can be able to enter or penetrate the market is the most
The firm can present different tours for every season and also the
the suppliers which are the airline companies and other tourist buses.
clients. The firm will provide the best deal hotel accommodation
the available dates set by the clients. The image of the business is to
2. Differentiated Pricing
The early booking that the client will make, the best price will be
accommodations also increase; thus, the firm will remind its clients to
3. Distribution of leaflets
bothers to read this material, therefore the business makes sure that
it will be made colorful and eye-catching that may show the different
4. Posters
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This is very important for easy access of potential clients. The firm
month, partnered hotels and will also provide a space in the web site
X. FINANCIAL ANALYSIS
Financial Statements
Less: Expenses
Organization Cost 50,000.00 - -
Salaries 1,014,000.00 1,014,000.00 1,014,000.00
Benefits 18,900.00 18,900.00 18,900.00
Professional fees 240,000.00 240,000.00 240,000.00
Rental and Toll Fees 21,610,550.00 26,569,150.00 28,503,250.00
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LONGTERM ASSETS
Equipment and Tools 120,880.00 87,660.00 54,440.00
TOTAL ASSETS 2,534,059.00 5,691,577.00 8,573,390.00
OWNER'S EQUITY
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Supporting Schedules
Total Revenue
86,442,200.00 106,276,600.00 114,013,000.00
Schedule 3
Unit Useful
Tools & Equipment Quantity Amount Depreciation
Price Life
Computer set w/printer & 45,000.0
3 P15,000
scanner 0 5 9,000.00
Desks 6 300 1,800.00 5 360.00
Chairs 10 150 1,500.00 5 300.00
Round Table 2 600 1,200.00 5 240.00
Filing Cabinet 2 1,500 3,000.00 5 600.00
15,000.0
Safety deposit box 1 15,000
0 5 3,000.00
Magazine shelves 2 300 600.00 5 120.00
18,000.0
Aircon units 2 9,000
0 3 6,000.00
Hall divider 2 1,500 3,000.00 5 600.00
Center table 1 1,000 1,000.00 5 200.00
Floor carpet 1 2,000 2,000.00 5 400.00
White board 1 1,500 1,500.00 5 300.00
Sofa & couches 1 4,500 4,500.00 5 900.00
10,000.0
TV set 1 10,000
0 5 2,000.00
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15,000.0
Photocopying machine 1 15,000
0 5 3,000.00
31,000.0
On-line software 1 31,000
0 5 6,200.00
TOTAL 154,100.00 33,220.00