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Ad Rank Revealed: What It Is and 3 Ways To Improve It Without Spending More
Ad Rank Revealed: What It Is and 3 Ways To Improve It Without Spending More
What is Ad rank?
A rank is basically specifying the position of your ad in
the paid search results. For example, if you Ad showed up
on the second than your ad rank via Google AdWords
management your ad is on number two in searching. The
question is: what factors are actually impacting on your
Ad rank? In 2017 Google AdWords management changes
some of its policies of the functionalities of ad ranking.
One of the major impacts made by the Google AdWords
management is the use of machine learning to rank the
ads. Your bids on ads and rank threshold will be passed
through the Google's system. In this system, the search
will analyze what are the major keywords are searched by
the users that what the users are actually searching for.
The behavior of the user will also be analyzed using this
system by the Google AdWords management.
This means every search made by the users carries
different weights and rank differently. Sometimes you can
get the higher rank by biding high for the ads.
According to Google, there are some factors that are
influencing the Ad ranks.
Amount of Bids
Bid amount means what is the minimum that you can use
for making a bid for a specific position. For example, you
can't bid for 20cents on an ad which costs $3 for ranking
it first. According to the system, your bids must be higher
for getting the higher ranks in Google AdWords
management system. The more important factors for
your bidding areas
Concluding Words
Create the relevant ads by using different provided
extensions that hold directly to the ad groups as it is a
good call to the action. You must make different
segments of your ad groups in smaller ones. Last but not
least create some generic landing pages for each of your
ad groups.