CORRELATION BETWEEN PRICE SUSTAINABILIY AND FINANCIAL STABILITY OF

MEATSHOP BUSINESS IN THE MIDST OF THE COVID 19 PANDEMIC

COMBIS, John Patrick B.

BORERO, Benedict F.

FRANCE, Miguel Bryan N.

 Background of the Study

When COVID 19 pandemic started last year, arises in this world many businesses,

industry and many other companies need to close in such time that really impacts

the sustainability and stability in terms of their pricing and financial strategies. That’s

why the researchers come up with the title “Correlation Between Price Sustainability

and Financial Stability of Meatshop Business in the Midst of the Global Pandemic.”

Sustainable development is a development that meets the needs of the present

without compromising the needs of future generations to meet their own needs

(Brundtland, 1987). Global pandemic affects a lot in sustaining the price of the

products in the market one of this is meat, which really affects the buying behavior

of the customer who loves to eat meat because of the increase of its price.

According to Kotler and Armstrong (2009, p. 263) the price is “the amount of money

charged for a product or service, or the sum of all the values that customers give up

in order to gain the benefit of having or using a product or service.” Through price,

people pick what they want to buy in the market. Thus, sustaining the price of the

product has a significant effect to every buyer to purchase that kind of necessity.

According to the customer the price for a product is the victim to be taken, to get the

product. Therefore, the net benefit for the customer is the benefit from the product
deducted by the price (Kuß 2006, p. 268). And through price, customer decide

whether the product is worth the price. That’s why it is important for the company

to consider the customer they should sell value, not price. The challenge for the

company is to find the price which meets the value perception of the customers.

Financial stability is defined as the ability of the financial system to facilitate and

enhance economic processes, manage risks, and absorb shocks. Moreover, financial

stability is considered a continuum, changeable over time and consistent with

multiple combinations of finance’s constituent elements (Garry Schinasi, 2005).

Stabilizing finances has a huge role in allocating funds, resources, productive

investment opportunities and managing risk. That’s why the researchers want to

know if the meat shop business stabilizes well their finances in the middle of the

pandemic.

In that said, the reasons behind why the researchers want to study the relationship

between the price sustainability and financial stability is that they want to know if

what are the economic result in the small businesses like meat shop from the start of

the lockdown up to these days of the crisis. Also, the impact of the increasing value

of the necessities in the market to the buyers or customers.

 Statement of the Problem

This research will attempt to seek the relationship between the price sustainability

and Financial stability of a meat shop business in the midst the global pandemic. The

purpose of this study is to answer the following questions:

1. What is the business profile of the respondents of this study in terms of?

1.1 Income of the Business

1.2 Operating hours of the Business

1.3 Period of Existence

1.4 Location of the Business

2. What are the factors affecting the price sustainability and financial

stability?

3. How does price sustainability and financial stability affect the customers

buying behavior?

4. How much earnings does the meat shop earned during the global

pandemic?

STATEMENT OF THE HYPOTHESIS

The researchers believe that the following statement is precise enough to support

the completion of the study:

There is no relationship between Price Sustainability and Financial Stability of a meat

shop business in the midst of a Global Pandemic.

The researchers formulated that the said null hypothesis has a significance level of

0.05 (P > 0.05). Which means that there might be a 5% risk of concluding that there

is a relationship between Price Sustainability and Financial Stability of a meat shop

business in the midst of a Global Pandemic.

 REFERENCES
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https://www.mdpi.com/2071-1050/12/4/1655/htm

https://www.mcgill.ca/sustainability/files/sustainability/what-is-sustainability.pdf

http://www.ecifm.rdg.ac.uk/definitions.htm