06_9707_21_2015_

A i.
Internal growth involves expansion from within a business by using own resources, for
example by expanding the product range, or number of business units and location. It
has Less risk than external growth (e.g., takeovers).
ii.
Internal recruitment is when an organization looks to fill jobs with their current
employees, sourcing talent from other teams, departments, and job functions within a
company.
B i.
Current asset = 10 +10 + 10
= $30 million
Current liabilities = $30 million
Current ratio= Current assets: current liabilities
= 30:30
=1:1
ii.
Business liquidity is determined by how quickly a business can convert its assets into
cash to cover debits. Non-cash assets could include stock, equipment, and money owed
by debtors, but individual businesses may hold different assets depending on their
industry and business type.
Without eBooks with e-books
Current ratio =2 Current ratio =1
Acid test =0.57 Acid test = 0.67
There is a huge fall in current ratio since it went fro has 2 times more current assets
than liabilities to covers its debts to 1.
C.
The factors that require consideration for the role of director is experience. Although
George experience is in operations management and knows how physical books are
made, he has no experience that could help develop e-book since it’s a different process
and operations required for each field., Berly had experience in in commissioning new
books therefore could help update the online resources by purchasing books that are
used online. Another factor could be personality as both mangers need to work for
authors who still want to work with traditional books it will require some convincing
from the candidates for e-books. AS beryl is people-oriented and work well others and
highly respected he has a higher chance to convince authors than George who is task
oriented and get things done.

D.
The marketing mix refers to the set of actions, or tactics, that a company uses to
promote its brand or product in the market. The 4Ps make up a typical marketing mix -
Price, Product, Promotion and Place. Place: refers to the point of sale. In every industry,
catching the eye of the consumer and making it easy for her to buy it is the main aim of
a good distribution or 'place' strategy Since won't be needed as e-books are sold online.
Product: refers to the item actually being sold. A well-crafted eBook helps BB to target
audience by answering a question or solving a problem for them. This is an opportunity
to cover a complex topic in-depth. By communicating something complicated in a fun,
easy to understand way, BB business develops a reputation for being a reliable source.
Price: refers to the value that is put for a product. It depends on costs of production,
segment targeted, ability of the market to pay, supply - demand and a host of other
direct and indirect factors. For BB they can use penetrations pricing since they are new
in e-books development for bb. . Instead of starting with high prices, you start with low
prices and gradually increase them as they gain traction. Promotion this refers to all the
activities undertaken to make the product or service known to the user and trade.
Promoting your eBook via social platforms directs users to your website. By including a
clear call to action in BB eBook, drives traffic to latest offerings, apps, and so on.