1.

Match the Word with the corresponding meaning:

a. Supply C Expensive
b. Demand B Desire to buy any product
c. High price D All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

Number of consumers – tastes or preferences – income – consumer

expectations - price of related goods.

3. Write F for false or T for true

A - V
B - F
C - F
D - V
E - V
4. Answer the following questions

What is Benchmarking?

A) Benchmarking is the procedure of determining who the best one is. It is an

amount of the quality of company’s products, policies, programs, standard
measurements, or similar amounts of others. It is also the continuos systematic
process for evaluating the companies that are recognized as best-in-class.

What is the process of Benchmarking?

B) 1 Planning
2 Analysis
3 Integration
4 Action

Number the aspects to be taken into account in Benchmarking:

C) 1) Produc 2) Price 3) Sales Systems 4) Payment Systems

5) Advertising 6) Promotion 7) Location 8) Organization 9) Planimetry
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Achieve: Verb, achieve something to succeed in reaching a particular goal.

Allowance: Noun, an amount of money that is given to somebody regularly

purpose.

Assortment: Noun, a collections of different things or of different types of the

same thing.

Attempy: Noun, an act of trying to do something.

Decrease: Verb, to become smaller in size, number.

Desire: Noun, a strong wish to have something.

Fall: Verb, to drop down from a higher level to a loner level.

Feature: Noun, something important, interesting or typical of place or thing.

Increase: Verb, to become greater in a mount, number.

Likewise: Adverb, the same, in a similar way.

Measurements: Noun, the act or the process of finding the size.
Overall: Adjective, including all the things or people that are involved in a
particular situation.

Payment: Noun, the act of paying somebody or of being paid.

Purchaser: Noun, a person who buys something.

Pursue: Verb, pursue something to do something or try to achieve something.

Regarding: Preposition, relating to somebody something.

Related: Adjective, connected with something, somebody in some way.

Rise: Verb, move upwards.

Tool: Noun, an instrument such as a hammer, saw.

Transport: Noun, a system for carrying people or goods from one place to
another.
6. Write a ten lines text that summarizes the topic of the activity.

7. Link del video:

8. THE MARKET THING

Supply and demand (Oferta y demanda)

Supply and demand are two important concepts in economy.

Demand: it refers to the desire, ability, and disposition of consumers to buy any product.

Supply: it is related to the ability and disposition of producers to offer products for sale.

So people should take into account to determine the demand the next points.

First: tastes or preferences

Second: numbers of consumers

Third: income

Fourth: consumer expectation

Fifth: price of related goods.

i am goint to explain two, number first taste o preferences: is it refers to a consumers may
demand for an item one year and ignore it the next.

And the point third is income: when this rises, the quantity demanded will rise too. When
this fall, the demand of that product will fall too.

Other point that i want to talk is about benchmarking:

Benchmarking is the systematic process for evaluating the companies that are recognized as
best- in – class.

In addition benchmarking has important objectives like: to define where and what
improvements are requested, to investigate how other organizations reach their high
performance levels and finally to use this information to improve the measurement of the
results.

Afterwards is the process that cosist of 4 points: Planning - analysis - integration and action.

In conclusion benchmarking need to take into account the next aspects: product - price - sales
system - payment systems - advertising- promotion- location - organization and planimetry.