CONSUMER PERCEPTION TOWARDS ORGANIC FOOD

RESEARCH REPORT
SUBMITTED TO
Far-western University
in partial fulfillment of the requirements for the degree of
Bachelor of Business Administration

Submitted by:                  Put forward to ;

Name:
Roll no.:
FWU registration:

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CONSUMER PERCEPTION TOWARDS ORGANIC FOOD

ASMITA BAM
2021

RESEARCH REPORT

SUBMITTED TO
Far-western University
in partial fulfillment of the requirements for the degree of
Bachelor of Business Administration

 2021

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 Declaration

I hereby declare that the project work report entitled "CONSUMER PECEPTION
TOWARDS ORGANIC FOOD" submitted for the BBA is my original work and the Project
Work report has not formed the basis for the award of my degree, diploma, or other similar
titles.

ASMITA BAM
17 MARCH, 2021

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 CERTIFICATE

This is to certify that the project work titled "CONSUMER PERCEPTION TOWARDS
ORGANIC FOOD" submitted by ASMITA BAM (REG.NO.:………..)for the partial
fulfillment of the requirements of BBA embodies the bona fide work done by him under my
supervision.

……………………..

Mr. TEACHER NAME………..

In-charge of Research or FWU
Date:-

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 ACKNOWLEDGEMENT
I would like to express my deep sense of gratitude and sincere appreciation to my major

advisor Asst. Prof. ………., Department of Business Administration ,Farwestern university

for his technical and deliberate guidance, encouragement, constant supervision, and valuable

suggestions throughout the period of research and for the preparation of this manuscript.

I express my deep sense of gratitude to the members of the advisory committee, Assistant

Professor………….. for his valuable suggestions, guidance, comments, and strenuous ways to

improve this thesis.I would also like to cordially thank all our teachers, library staffs, seniors

and juniors for their inspiration, constructive comments and information about the ways of

completing this research report. I earnestly value significant ideas and counsel from every

individual who have gone through this report.

We would like to express our heartiest gratitude, respect and indebtedness to our beloved

parents respectively  for their sacrifice, continuous encouragement and constant pray for our

success that has been a perennial source of inspiration in building our academic carrier. We

would never succeed in our academics carrier without their support.

At last, we would like to thank all individuals and organizations who helped us directly or

indirectly for the completion of research and for preparation of this reportFinally thanks to all

those writers and researchers whose materials and methods have been used wherever

necessary during the study period as a reference.

…………………
ASMITA BAM
FARWESTERN
UNIVERSITY
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 Executive Summary

This report which is entitled with “CONSUMER PERCEPTION TOWARDS THE

ORGANIC FOOD” In this project researcher has described about the organic food and the
consumer perception towards organic food. Organic foods are those foods which are cultivated
in the land without using any chemicals like fertilizers, pesticides, hormones, etc. In order to
know about the perception of the consumer towards organic foods the researchers has
collected primary and secondary data from different sources. Researcher has divided whole
study into three portion; Preliminary materials, body of the report and supplementary material.
Second portion body of the report is divided into five chapters. In first chapter I have
included background of the study, introduction to the field, statement of the problem, objective
of the study, importance of the study, organization of the study, review of the literature
research methodology and major finding in summarization form. In the first chapter I have
included the introduction, under the introduction there are five sub categories they are back
ground of the study, statement of the problem, objective of the study, and significance of the
study and last is limitation of the study.
Further going on second chapter, I have shown the literature review which includes the
four sub topics. They are literature review, theoretical frame work, research question, and last
research hypothesis.
In the same way third chapter includes research methodology which includes research
methodology, research design and last research instrument.
In case of fourth chapter data analysis which includes data analysis, and descriptive
statistics. Where the data analysis includes reliability test, correlation test includes regression
analysis, hypothesis testing and multi-collinearity test. Same way descriptive statistics
includes gender, educational level, and descriptive frequency and purchase intention.
. The last chapter is the closing of the research whereby researcher has shown
summary of the finding, conclusion of the research and recommendation. h. By this, researcher
has completed a small research based on standard research format.

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List of Tables and Figures

Table 4.1.1 reliability analysis

Table 4.1.2 correlation

Table 4.1.3 regression analysis

Table4.1.4 multiple regression analysis

Table4.1.5 multicollinearity test

Table4.2.1 Gender

Figure4.2.2 Gender

Table4.2.2 educational level

Figure4.2.3 income level

Table4.2.4 descriptive frequency for purchase intention

Figure4.2.4 (P1) descriptive frequency for purchase intention

Figure 4.2.4(P2) descriptive frequency for purchase intention

Figure 4.2.4(P3) descriptive frequency for purchase intention

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Index

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