// FOR IMMEDIATE RELEASE //

March 22, 2021

Notre Dame Unveils New Video Platform

SOUTH BEND, Ind. — The University of Notre Dame Athletics Department and
its integrated content and communications team, Fighting Irish Media, have
announced a new video platform, Fighting Irish TV, to deliver fans Notre Dame
content directly to their television set.

“We’re excited to launch Fighting Irish TV and provide Notre Dame fans an even
better way to watch their favorite Fighting Irish content on the big screen in their
living room,” said Sr. Associate Athletics Director (Media/Brand) Rob Kelly. “As in
all things we do, we look at how to better serve our fans and this opportunity to
be a leader in the television application space with our archived content was no
different. I’m especially excited by the extension of our existing digital ecosystem
that this platform makes possible in a world increasingly dominated by
on-demand viewing.”
Fighting Irish TV is an “over the top” (OTT) video application (i.e. Peacock,
Netflix, etc.) that allows you to watch on a larger screen. Additionally, there will be
exclusive content delivered right to the app - including, but not limited to, The
Vault (a collection of full Fighting Irish home football games since 1991), the 2021
Notre Dame Football Pro Day, live press conferences, game highlights, feature
video stories and much more.

The platform was created in conjunction with industry-leader WMT, a full service
solution-based agency out of Miami, Fla. Notre Dame and WMT have previously
partnered to re-imagine UND.com, the Athletics Department website, and
Fighting Irish Mobile, the Athletics Department mobile app.

“We are fortunate to work with an innovative partner in Notre Dame that
shares our passion for forward-thinking digital strategies,” said WMT Founder
and CEO Andres Focil. "Fighting Irish TV is another great storytelling tool for
the University, as it complements UND.com and the Fighting Irish Mobile app,
while also giving fans more and better ways to access unique and exclusive
content from Fighting Irish Media.”

Fighting Irish TV is currently available via the Google Play store, Amazon and
AppleTV.