UAL Level 2 Diploma

Unit 8: Extended project in creative media production

The Final Major Project – Film Marketing

STATEMENT OF AIMS

FMP unit is the summative unit within final term of the qualification. It will
provide students with a measure of self-directed learning through the
completion of a substantial creative media production and technology project.

The unit requires students to apply the skills, knowledge and understanding
developed over the entire course, to complete a creative media production project. It
will provide students with a measure of self-directed learning, and an opportunity to
further clarify their longer-term goals through their choice of an activity to explore in
greater depth

Student name

Student ID number

Selected film genre Horror

Please highlight Teen Coming of Age
Superhero

Suggested film title

 1. Please write the synopsis for your chosen film idea below.
The must use 3 act structure
Incorporate 1 element of enigma
200 – 300 Words

2. You must pick one of the following to create to promote your film
Please highlight only one

Teaser Trailer

DVD Cover

Theatrical poster (landscape billboard)

3. You must pick one of the following to create to promote your film alongside
your main choice
Please highlight only one

Teaser poster

Social media promotional image

Graphic storyboard
4. Why have you chosen these media products to market your film idea?

5. In the box below list all the sources you plan to research to aid you with
your project.
This can include
- Existing films
- Existing print materials
- Software tutorials
- Youtube videos
- Books / Comics
- Teaser Trailers
- Storyboards
- Filming / Photography techniques
6. Please list below the resources / equipment you will require to create your
chosen media products

7. Please list the skills you will require to complete this project
Not just technical skills

8. List additional personnel you may need and their responsibilities

 9. Who is the intended audience for your film campaign

How to survive a final major project

1. Do something you enjoy – look back on projects this year and think about
what skills you’ve learnt and which you have really enjoyed. What job would
you like to do in the future? How can you apply it to your project?
LOVE YOUR PROJECT

2. Do lots and lots of research – primary and secondary are both essential.
Use a wide range of methods and resources (as covered in unit 2).

3. Manage your time – 11 weeks is not long. Just think how fast this year has
gone so far. Plan ahead and don’t fall behind. MAKE USE OF
INDEPENDENT STUDY TIME.

4. You must document everything what happens as you go along. Your entire
journey from start to finish should be fully recorded. Describe and analyse as
you go along. Every aspect of your project should be fully considered. Your
Project Action Plan and Timetable will be vital to the success of your FMP

5. Research, design, experiment, build, evaluate. Your project should evolve

over the allotted time. Be flexible and adaptable if your FMP decides to go in
a different direction than first intended

6. Critically analyse and evaluate – this will refer to the research you undertake,
the pre-production, production and post-production. Don’t just describe but
analyse, interpret, research and evaluate.
7. Listen to advice from your lecturers in formative assessment
sessions throughout the project. You might just find that as we are used to
marking work we know what the requirements are to make good/exceptional
projects. Remember, your work will be graded at Pass, Merit or Distinction,
so aim for the best grade you can and take advice on board when given