NCR

Population

Age Group Population

15-19 1,187,703 Total population
20-24 1,247,311 divided by:
25-29 1,212,344 Absolute number
30-24 1,140,147 Add: Population
25-39 1,070,158 Margin of error
40-44 974,669 multiplied by margin of error
45-49 859,481 Sample Size
50-54 716,813
55-59 601,518
Total 9,010,144
 2,459,655

1
2,459,655
0.05
0.05 0.0025 6,149 6,150
400
 Projected Population

Age Group 2021 2022

20-24 1,247,311 1,376,9

25-29 1,212,344 1,338,3

Total Population 2,459,655 2,715

Year Population Coffee Drinkers

(Ages 20-29) 94%
2021 2,459,655 2,312
2022 2,715,213 2,552
2023 2,997,324 2,817
2024 3,308,746 3,110
2025 3,652,524 3,433
Net Trimming Eff
2021 2022
189,764 209
Frequency of Percentage of
Population Total Demand Population
buying a coffee Respondents
1x a month 28% 53,134 53,134 58,654
2x a month 25.70% 48,769 97,538 53,836
3x a month 12.70% 24,100 72,300 26,604
4x a month 33.60% 63,761 255,042 70,385

Monthly Demand 478,015

Total Annual Demand 5,736,174
https://www.statista.com/outlook/cmo/hot-drinks/coffee/philippines
 2022 2023 2024 ###
###
1,376,906.61 1,519,967.21 ###
1,338,306.54 1,477,356.59

2,715,213 2,997,324 3,308,746

Unsatisfied coffee drinkers

that experiences side effects
Coffee Drinkers Unsatisfied with their coffee products
94% 35% 67%
2,312,076 809,226 542,182
2,552,300 893,305 598,514
2,817,484 986,120 660,700
3,110,221 1,088,577 729,347
3,433,373 1,201,681 805,126
Net Trimming Effect
2022 2023 2024
209,480 231,245 255,271
Total Demand Population Total Demand
Population
58,654 64,748.61 64,749 71,475.88
107,673 59,429.97 118,860 65,604.65 131,209
79,812 29,368.12 88,104 32,419.42 97,258
281,541 77,698.33 310,793 85,771.06 343,084

527,680 582,506
6,332,163 6,990,075
 2025 143,060.60
139,050.05
282,110.65

311,421.94
343,778.68

3,652,524.43

Willing to buy Arabica Coffee

35%
189,764
209,480
231,245
255,271
281,794

2025
281,794

Total Demand Population Total Demand

71,476 78,902.34 78,902
131,209 72,421.08 144,842
97,258 35,787.85 107,364
343,084 94,682.81 378,731

643,028 709,839
7,716,332 8,518,072

NEW PROCESS
Supply Analysis

Year Annual Projected Demand Market Share Penetration

2021 5,736,174 2%
2022 6,332,163 2%
2023 6,990,075 2%
2024 7,716,332 2%
2025 8,518,072 2%
Market Share Penetration Annual Projected Supply
2% 114,723
2% 126,643
2% 139,801
2% 154,327
2% 170,361