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Engineering Management Case 10-11
Engineering Management Case 10-11
CE – 3B
Engineering Management TTh 9:20 – 10:20 AM
The Controllable Factors are the Company's Physical Standards, Cost Standards, and
Capital Standards. Material used, employee input, services rendered, labor hours per unit of
output, production units per machine hour, and quality goods were all included. Labor, material,
machine, and marketing costs.
Mr. Kim could have reacted to the considerations by getting Daewoo out of the crisis by
controlling intangible norms such as the company's climate, values, and culture, input from
employees and feedback from consumers; restructuring and decentralization; appointing young,
energetic managers; and entering into joint ventures with established businesses. Selling defunct
assets and rebranding automobiles. It was very wrong of him to suddenly disappear and leaving
his company.
4. What do you think Daewoo's expansion into Europe? What are the advantages and risks
for the company?
Daewoo's entry into Eastern Europe benefits from the region's vast potential car market.
When Daewoo made its investment decision, the world's largest automakers had not yet entered
these markets. Daewoo hence has a first-mover advantage in these markets. Furthermore, Eastern
Europe's low labour costs and a strong technological foundation in mechanical engineering
promise high-quality goods at a low cost.
Despite Daewoo's ambitious plan, it is considered extremely risky. Daewoo must be able
to maintain its current position in the face of new competitors. Daewoo may achieve this through
a robust distribution network, superior after-sales service, product quality enhancements, and
competitive pricing. Also, the European market is still crowded with competitors. It would be
impossible for them to gain a foothold in Europe as a non-European firm.
5. Why do you think GM acquired the company, while Ford did not?
GM needed the Koreans' design skills, and Seoul did not want to lose the tens of
thousands of jobs offered by the company and its hundreds of suppliers; the jobs were too vital to
GM's future. GM Daewoo may play a more significant role in the New GM's global business
strategy.
I think Ford did not obtain Daewoo because Ford already knows that Daewoo was not
worth purchasing, not at the billion-dollar level.
Despite the progress made by GM Daewoo, some headwinds can still be met. General
Motors wasn't the first or last automaker to enter the world car market, so it would ultimately
have to compete with larger and stronger companies. The brand image is still to be rebuilt
because of the bankruptcy and unexplained disappearance of President Kim; so it will take a
while before investors and buyers will trust them again.