Executive Summary

Introduction

The CLEAN WHEELZ is owned by the following persons: Ms. Ma. Luisa

Rosaura, Mr. Kenneth Baybay, Mr. William Relles, Mr. Kurt Ruehle, and Mr.

Guillermo Allanigue. The following persons comprises the board of directors.

The company is owned by Ma. Luisa Rosaura who acts as the chairman

of the company, Mr. Prince Kenneth Baybay act as the president, and for the

vice-president is Mr. William Relles, for the secretary is Mr. Kurt Ruehle, and the

auditor is Mr. Guillermo Allanigue. And in this chapter the board has chosen their

location which is inside the Bf resort located in Las Piñas.

The board of directors has decided the products that they will be

producing according to the business. Examples of the products are the following

car washing, interior and exterior auto detailing, and engine wash.

Market analysis summary is the summary of the target market that is

being targeted by the company so that it will gain profit in the future. In this

chapter the board of directors also identify the their market needs, the trends in

the car wash business, the growth concerning the car wash enterprise and the

main competitors in the location that they have chosen.

Marketing strategy and implementation summary discuss about the

competitive edge, the pricing strategy, promotion strategy, marketing programs,

and the sales forecast to know the strategy and the competitive edge that will be
needed by the company and to find out whether the company will gain profit in

the future. This is done by the help of other people so that it will be possible. And

the reason that they have done the summary is to find out whether the company

will be gaining and if the company will succeed in the future.

The management summary is about the organizational structure that is

being headed by Ma. Luisa Rosaura who is the company’s chairman of the

board. The management team gap, management team gaps and the personnel

plan.

The operational hour of the company is from 8:00am to 5:00 to 6:00pm.

The establishment will extend to 6:00pm if there are still customers in the

location.

Future development plan of the company includes the long term goals,

future milestones, and future risk, and when worst comes to worst the board of

directors also prepared their exit strategy concerning the establishment,

employee’s, and other things that must be settled.

Financial plan is concerned about the financial aspect of the company.

This includes the following: cash flow, the balance sheet, and anything that is

concerned about the financial aspects of the company.