THE DoUBLE JEoPARDY OF SALES PROMOTIONS

A_Canelul coaLdenatuo the pomotous ueals

hai dastuaus Ahetannd Lovvg Lenma COt thu dahl
andy
4cefpandy 4akea ptonootoin: mankel han baarn
atagmalume. aecln the mamyactinkss_ un tuo woy
MaMetunes dt
wd haud ioqous weprowpoflh
D
u heNLond pelon mamyaclusesCon2 ponlly pin
D
maakelAtagnalon
cOAndituoAa 19H0
DuaLan1910s MamagliA o l ule ho hahil o unaultameously
hoestigthe Luat puce e thon ge0d asd makuig deep -aMdU

pamatdoma!puercut Comhettuom has beLome ncLLaA

99aaue mamulaatuneAAARAct pualuatton lo uuh&t
hey
hey ae t h _wneta onaskela _ hey nlanLunl
AuLkhsy masket dhane_olasg uh he iala ueuas
hia pmunduot hacaard puuotieessto nagloak hepuc he
ay ad ianuighey ane ohugeid o lacruhee-
# n 024abigae paabiem_auats_aA t h et a cLuated b
theno atempla to bo0at thout teaum uelu CALAte
ea Hhat _wmu o k m ha lomg tam
fonn

he ahOAt lonnetuowal tnpeudutunea

hae mcieaaed m a e thaaa
OdueruaLg kudgela bQlieg- thal 0ldnaa aul
nDAL_ wwmeduala o n sala
Pronmotaowa ALduclum
AAhugh Soed o n e olaaticly -176
1 educkon npuca boaila Aalesh 767
76
A motioaeuwdlAtaho o mastanm hugh
dsátahutson pard dsoplay obasndn eaa
cOaAntaabd ndail tadde
 Mhee a un tn
tha l0v tevm
fesm
wnaden ahout he
Fiornotioun
un
Lovg tm
hanl
hauu wLak
wwak Lona omm
pomatiam
Ahot hun
)the
B1L actuviky
pAOOuc mDgagw
ct ov wand sale om a

bumging

bumg
diminuahung AetumsULhkghlen
uLomotiom
lo teim JoneimeA alumAmaton
Aapuddy Hotal mankel callgouLA
allAkkom the
he
LomotuOna_deualur he pomotAd uand
OmAUmiUs

on t ho l h e n h a m d Cam hentho
adsetAnG_
CovmuumA
he biamd mage Thus a lomg ema
(
to a gong prusauned dlfsudatuatiom
JwadA
adiuaLd biaund

hDY o_actici What sheuld be done u

Io
quNA QLReuy chaceto adleutua
h n ptble Aheut 0llongtewn hect
hen mamlatiusn must cut u Lenta
muAt ba mumamal uuel ofAamatkona #O
Aport
d emouglh adAltiaung to kaep branned name
w n t thA Aal eLe and Alalade
4pal A manktnang cAy