SET GUEST EXPECTATIONS WHEN BOOKING

Make sure all information is up-to-date and clear on your website and TripAdvisor listing, especially
contact information.
Check that there are not any duplicate listings for your business.
Create a headline and description that is detailed and clear. Aim for this to stand out and attract
bookings. Use keywords that are relevant to your company.
Upload high-quality photos that showcase your tours and activities.
Use a booking solution such as TrekkSoft to allow guests to have a quick and hassle-free booking
experience online or on mobile.
Have a good selection of authentic traveler reviews for guests to read prior to booking; do not ask
friends or employees to write reviews for you.
Do everything you can to be welcoming, responsive and fulfill (and exceed) expectations for every
customer, right from the very first point of contact.

KEEP YOUR REVIEWS FRESH & FREQUENT

Recent reviews carry more weight than dated reviews. Keep reviews coming all-year-round and
think about how to fill gaps (such as between seasons) that could lower your ranking.
Use TrekkSoft automated post-trip emails to ask recent customers to review on TripAdvisor.
Ask your guides to share their name and request feedback on TripAdvisor.
Get TripAdvisor business cards and a sticker for your front door to show you have a listing.
If you start or end your tour in an office, include the credentials on a poster or print-out that
encourages guest to review you on TripAdvisor.
If you have a TripAdvisor award, display it prominently in your office, on your website and social
channels.
Link your TripAdvisor page to your website to show that feedback is important to your company.
This can also help with SEO as it will be continuously updated.
Encourage all guests to leave a review; even if they leave a negative comment, you can respond
tactfully and take it onboard to provide better future experiences.

INCREASE THE QUALITY OF YOUR REVIEWS

Collect recent reviews from your customers to set expectations for future bookings.
Provide photo opportunities during your tours and activities, and encourage guests to post these on
TripAdvisor.
Respond to reviews to show prospective customers that you value feedback and want to provide
the best experience possible.
Act on feedback from reviews as soon as possible, especially if it is a recurring issue.
Remember that the more reviews you have, the easier it is for TripAdvisor to rank your business
accurately.