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Cambridge IGCSE Business Studies 4th edition © Hodder & Stoughton Ltd 2013 1
10 Marketing, competition and the customer
Answers to activities
Activity 10.1
a) Sales
b) Promotion
c) Market Research
d) Distribution
Activity 10.2
Student’s own answers.
Activity 10.3
a) Product has not kept up with technological change and therefore sales have
been falling.
b) Close contact with customers would have ensured Kodak would have realised its
needs were changing and changed its product to meet customer needs.
Activity 10.4
Student’s own answer.
Activity 10.5
a) Student’s own answer.
b) A wider product range meets the needs of a wider range of market segments
and so increases sales.
Cambridge IGCSE Business Studies 4th edition © Hodder & Stoughton Ltd 2013 2