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(a) What customer needs are being satisfied by D & F Limited?

Yes customer needs are being satisfied by D & F Limited because they
have own farms to grow different fruits with less use of chemical and
fertilizers that’s why other countries demand for fruits to them
according to own choice and they sold fresh and good fruits in large
quantity to large supermarkets to abroad at time and fulfil the needs
.and requirements of customers

(b) Identify two reasons why the price of coffee might be falling?
1 D & F Limited grows coffee in farms due to production changes will
always have a direct impact on prices that’s why if less production of
coffee price will high and if more production of coffee price will low.
2 Coffee is a valuable international commodity and Weather, Political
changes, fluctuations, Civil unrest, geopolitical tensions, confusing news
headlines, Presidential tweets are the reasons price falling of coffee.
(c) Identify and explain 2 reasons why supermarkets demanding
more fruits?
1 Supermarkets demanding more fruits because people do more
grocery from this market because they feel easy due to freedom of
selection, more adequate parking space and shopping is very easy and
quick in this market.
2 Supermarket demanding more fruits because it easily deal with one
customer rather than a number of smaller independent customers.
3 Its sales increase with access to a larger customer base.
(d) Identify and explain two ways the Directors of D & F Limited could
respond to increase competition from farms which now grow fruits
instead of vegetables?
1 D & F Limited could respond to increase competition that they earn
more profits from developed countries, they grow fruits in farms
instead of vegetables by less use of fertilizers and chemicals because
other developed countries demand for fruits because their incomes
rise, they believe healthy eating best for good health.
2 They get success quickly, their Market Research Department
successful they easily fulfill the requirements and needs of customers
and get exact information of market changes and due to successful
promotion department, they get success quickly because
advertisement by different ways T.V, Newspaper etc.
(e) Do you think D & F Limited should change production from coffee
to growing more fruits? justify your answer
Yes, they should change their production from coffee to fruits because
they have more customers for fruits instead of coffee, and develop
countries demands increase day by day for fruits, then they enjoy more
profits and they can easily expand their business at large scale.

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(a) What is meant by a niche market?

 Some products often specialized products, are only sold to a very
small number of customers who form a very small segment of a
much larger market. This is called niche market. These products are
quite often sold by small firms as they have too few sales for large
firms to bother with. For Example, within the market for women’s
shoes are many different segments or niches.

(b) Identify and explain two examples of the different markets for
TGH products.

1 Niche Market which sell products just for special customers like
TGH sell shoes those have medical issues with their feet and need
specially designed shoes.

2 Mass Market which sell products for all customers like TGH makes
a variety of designs for mass market. This is for who young people
who want fashionable sports shoes as well as those who play sport.

(c) Identify and explain two reasons why TGH sell to a niche
market.

1 TGH sell shoes to a niche market to meet the needs of specific

customers, who have medical problems and this will give an
advantage over larger firms who aim to meet the needs of the mass
market rather than the needs of these specific customers.
2 TGH sell to niche market to get more sale price to fulfil the needs
and requirements of special customers and enjoy more profits. This
may avoid competition from the larger businesses.
 (d) Identify and explain two advantages to TGH of segmenting the
market for sport shoes.

1 Efficient advertising since all means of advertisement tailored to

each market segment can be taken care of websites, magazines, T.V
commercials, blogs, Billboards etc.

2 Precise branding where you can effectively alter the purpose of the
product and can decide the design, price and quality of the product
and also can innovate after getting knowledge about fashion.

(e) Do you think the Directors of TGH were right to target a niche
market or should they have stayed with just a mass market? justify
your answer.

Yes, Directors of TGH were right to target a niche market or should

they have stayed with just a mass market. Like this would lead to
extra profits, spreading of risk means that if one market is not
profitable than the other market could help in covering the costs
(compensate), due to this a secure future of the business , expansion
and growth , a better reputation or this can lead to popularity,
customer loyalty which is most important for success of business.
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