STRENGTHS
 Your restaurant exterior is clean and tidy.
 Your prices are cheaper than your
competitors.
 You offer a product no other business
offers.
 You have a take-away option for your
customers.
 You employ well-trained staff.
 You have a branded image.
 Your service style is new to the area.
OPPORTUNITIES
 A main competitor has closed down.
 The building next door has become
available so expansion may be an option.
 The local council offers grants for
regeneration for the unused building you
would like to develop.
 A new office complex is opening nearby.
 A new housing development is being built
nearby.
WEAKNESSES
 Your restaurant is new and not established.
 You restaurant has poor disabled facilities.
 You have limited funds available.
 You offer a product which is already
available on the market.
THREATS
 You don't advertise your restaurant.
 Customers have to travel further to get to
your restaurant.
 A high street brand is moving into the area.
 A main competitor has lowered their prices
and started a price war with you.
 Another restaurant has started offering
similar products to your own, at a lower
price and you are unable to match this.
 Your operating costs are set to increase
soon.
 Your restaurant lease is up for renewal and
a rent increase will happen.