Professional Documents
Culture Documents
INTERNAL FACTORS
STRENGTH (S) WEAKNESSES (W)
• You offer a product no other • You have limited
business offers. funds available.
E
X
T
E
R
N
A OPPURTUNITIES (O) STRENGTH/OPPURTUNITIES (SO) WEAKNESSES/OPPURTUN
L • A main competitor ITES (WO)
has closed down. Since the demand for product will
increase, we must increase the cost Since funds are limited,
F of our products. offering low-cost products
A and advertising the
restaurant will help in
C
taking advantage in our
T
competitor’s closing down
O of its business.
R
S