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TOWS ANALYSIS

INTERNAL FACTORS
STRENGTH (S) WEAKNESSES (W)
• You offer a product no other • You have limited
business offers. funds available.

E
X
T
E
R
N
A OPPURTUNITIES (O) STRENGTH/OPPURTUNITIES (SO) WEAKNESSES/OPPURTUN
L • A main competitor ITES (WO)
has closed down. Since the demand for product will
increase, we must increase the cost Since funds are limited,
F of our products. offering low-cost products
A and advertising the
restaurant will help in
C
taking advantage in our
T
competitor’s closing down
O of its business.
R
S

THREATS (T) STRENGTH/THREATS (ST) WEAKNESSES/THREATS


 Your operating costs (WT)
are set to increase We must offer cost efficient
soon. products to the customers in order Decreasing the cost of
to shoulder the increase in products and having a
operating cost in the future. joint venture with a
company.

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