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Normative theories of ethics can be divided between consequentialist theories and non-consequentialist
theories.
“Consequentialist” theories: the moral rightness/wrongness of an action is solely determined by the (most
likely) results (i.e. the “consequences”) of that action.
“Non-consequentialist” theories: the moral rightness/wrongness of an action is NOT solely determined by the
(most likely) results (i.e. the “consequences”) of that action.
Pleasures and pains obviously have varying intensities and durations. These variables must be considered
when making our moral calculations about happiness under Utilitarianism. Both of these variables contribute to
the quantity of pleasure or pain.
John Stuart Mill says the Utilitarian must also consider the relative quality of different pleasures and pains.
Some pleasures are of a “higher” order (and worth more in the calculation) while others are of a “lower” order
(and worth less in the calculation). For instance, mental/intellectual pleasures are said to endow humans with
“a sense of dignity” which becomes essential to their happiness.