Atmos

Presented by FTT
ATMOS: A Summary
The exponential growth in the financial services industry, catapulted by new technologies, offers a customer-focused suite
products and experiences to those with access to a bank account. We’re here for those without that access.

Traditional banks and institutions have failed to reach a significant unbanked segment of the US, many of
whom are not willing to enroll in their services. In 2017 the Hispanic population in the US had the largest
unbanked rates of any ethnic group, creating a suitable target market for alternative financial services
including mobile money products that do not require the involvement or sourcing of traditional financial
institutions.

76% of unbanked households are not willing to turn to a bank for a host of
reasons, but almost 80% of that same group use their smartphone as their

Los Angeles
primary technological tool: enter mobile money.

Mobile money in Asia and West Africa has grown to over 860 million
users in 14 years, shifting the payments landscape dramatically.

Atmos is here to bring

that same accessibility
to the US.
The Opportunity: Mobile moneY
Mobile money: the story
A tale of low-tech innovation

+860 millions
registered mobile money
accounts
+1.3 USD billions
processed daily

Whatismobilemoney? WhatDOES it offer? WHydiditworkin Africa?

Technology that allows people to
receive, store and spend
money using a mobile phone
(not necessarily linked to a bank
account; based on USSD or STK;
works offline on basic phones)
An easy method of cashing in
and cashing out, low-cost
transactions, effective peer-to-
peer transfers (both domestic
and international), and offline
payments
Lack of faith in the efficacy and safety
of traditional banking institutions
combined with high mobile
penetration set the stage for the
product to balloon internationally.

Source: GSM mobile money reports (2015 and 2019)

Mobile money: the good, the bad, the ugly
When it works, when it doesn’t
Factors of
success
• Large penetration of
mobile
telecommunications
services
• Huge market for non-
consumers of classic
financial services products
• Favorable banking and
telecommunications
regulatory context
Factors of Challenges
failure ahead
• Existing substitute • Saturation in existing
available in target market markets
segments with better UX
• Compliance with KYC and
• Limited number of anti-money laundering
established partnerships requirements
(POS, agent networks,
merchants, etc.) • Data and privacy issues
• Regulatory barriers
Mobile money: the ecosystem today
Improved user experience, better regulation, value-added services

Value Added • Micro lending

1
• Mobile Money Providers

3
Mobile Money providers
Product
• Telcos (Infrastructure) Services (micro • Insurance
• Banks (Financial
(Ussd/Stk) Services) lending, micro providers
insurance)
Payments, P2P,
2 4
• Agent Networks (POS)
Remittances, • Merchants UX layers (web, • Integration
providers
Utilities and mobile,
bills) integration)

Registration Top-up Transactions Cash-out

(via telco) (Cash-in)
A mix of two industries
The unbanked market in the us
55 Million unbanked people that are looking for alternatives financial services

Why don’t they have a bank account How do they pay

17% Unbanked Unbanked in the uS
their bills?
Households in The US Unbanked in the uS
53
Not enough money to keep in account 34
30
76% Not likely to Don't trust banks 13
open a bank 28 22% Prepaid
Privacy 3 Card
account 25
Fees too high 9
20 Nonbank
14% Hispanic Fees are unpredictable 1 39% Money
19 Order
ethnicity Incovenient hours/locations 7
14
ID, credit, former bank account issues 5

41.4% Use Prepaid Needed products/services not offered 2

13 66% Cash

cards as an 15
alternative financial Other reasons 36
method
Cited Main

Source: https://www.fdic.gov/householdsurvey/2017/2017execsumm.pdf
The Telecom industry in the us
The us has One of The Largest Mobile Communication Markets in The World

Mobile Payment methods to transfer

or pay
• 127.16 mobile cellular subscriptions in the uS, 2017
registered for every 100 people in 2016
PayPal (mobile) 56%
• Third-most smartphone users
worldwide: Over 270 million Americans Mobile Banking 55%
are projected to use a smartphone by
2022 Venmo 15%

• AT&T and Verizon hold 70% of the Square Cash 11%

market share
Google Wallet 8%
• Mobile Payment methods for
transferring money are increasing Facebook Messenger 7%
between users
Other 4%
Latin americans in los Angeles county
Target consumer profile
~5,000,000 Latin Americans
(49% of the population)
Unauthorized Immigrants in
California paid $3.2 billion in
state and local taxes in 20141
~800,000
Unauthorized Latin
American Immigrants
70% of foreign-born Hispanics who
own smartphones and use the
internet say that most of their
internet use takes place on their cell
phone1
Adoption of tools is motivated by
ease of use and people in their
networks using them - a relatively
high degree of trust in their tools,
likely bolstered by observations of
peers actively using those tools1
67% of Latin American immigrants
use mobile bill paying, and
immigrants are nearly 30% more
likely than US phone users to report
paying bills by phone
1 Undocumented Immigrants’ State & Local Tax Contributions
Our product: Atmos
Atmos: an enhanced mobile money product
Product augmentation
Partnerships with e-
commerce providers
for transparent online
payment experience
Partnerships with
financial institutions
in target
population’s origin
countries to
facilitate
international P2P

Partnerships with
most used
convenience stores
and retail stores +
loyalty benefits to
accelerate adoption
Locking cash- and transactions
out to avoid (based on credit
financial services cards bonus points
regulatory issues model)
(gift card model)

1 Undocumented Immigrants’ State & Local Tax Contributions

Atmos: the musts and the shoulds
Minimum viable product

SHOULD
More Telcos
Front-facing
App

More
Tech Product Convenient
P2P
Stores
USDD
Web-based

MUST
platform

Online
1 Telco Partner Subscriptions
1 Conv. Store

Micro lending Partners

Micro insurance

1 Undocumented Immigrants’ State & Local Tax Contributions

 Atmos and its way to success
roadmap
6-12 months 2-5 years
Partnerships Partnerships
• +2 Telcos • Micro lending
• 2x POS • Micro insurance
• 2x Merchants • Data selling
Customers: 5-10k Customers: 100k-1M

Launch Success

0-6 Months 1-2 Years

Partnerships Partnerships
• 1 Telco • Cities & utilities
• Agent Network/POS (1 gas station + • 2x Merchants
1 convenience store network) • 2x POS
• P2P • Online Subscriptions
Customers: 0-5K Customers: 10-100k
 Atmos Go-to-market strategy
Partners
Propose
Key Objective
Identify key partnership
opportunities
Actions
Value propositions shared with
various partner segments
(grocery stores, gas stations,
utility services)
Create
Key Objective
Craft value propositions for
partners
Actions
Create commission structures,
usage policies, and potential
future reward schemes
Define
Key Objective
Lock-in initial batch of partners
ahead of launch
Actions
Secure at least one to two
partners per main category
vertical, confirm activations
with each to push launch
reward
Key Objective
Use the stones to destroy the
stones
Actions
Utilize and reward current
partners to further build out
partner ecosystem, push for
media and local community
partnerships
 ATMOS Go-to-market strategy
Consumers
Propose
Key Objective
Identify market attractiveness
factors
Actions
Soft product launch with initial
usage and referral bonus
scheme, begin to build
presence in local communities
by connecting with community
leaders
Create
Key Objective
Understand key product
differentiability proposition
Actions
Set up in-person grass-roots
marketing and data collection
opportunities, conduct early
voice-of-customer feedback
work
Define
Key Objective
Cement initial core audience
segments
Actions
Begin initial ad spends (digital,
OOH) and push for earned
media opportunities with local
news (Spanish and English)
reward
Key Objective
Reinforce community-first
direction of product
Actions
Reward early adopters and
continue to push for shared
growth, find more distinct
synergies between consumers
and partners
What are we aiming for?
Okrs and kpis

• 1,000,000 users in the ecosystem

Build user base • 10+ transactions on average per user per month
to 1m + • Customer churn rate below 5%

Grow • $50,000,000 of mobile money in ecosystem, $7,000,000 transfered per day

transactions • 14,000 transfers completed per day
• Active remittance availability across Central America
to 5m per Year

• 5,000 brick & morter points of sale in Los Angeles (Grocery stores, gas stations, etc.)
Scale partner • Partnerships secured with the four major US telcos (Verizon, AT&T, Sprint, T-Mobile)
network to ∞ • 50+ subscription partners (i.e. Netflix, Spotify, Uber)
 How is atmos going to be profitable
Growing and breaking even
Revenues vs. Costs

Revenue streams
3000000

• Commission on payment transactions

2500000
(merchants charged)
• Commission on international P2P
transactions (sender charged) 2000000

• Advertisements
• Commission on VAS (micro lending, 1500000
micro insurance)

Costs streams 1000000

• Customer acquisition
500000
• POS and merchant networks growth
• Product development
0
• Infrastructure Launch Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Year 1 Year 2 Year 3 Year 4 Year 5
Total revenues Total expenses
Thank you
Daniela Arrospide
Estefania Merino
Kelly Adediha
David Shamash