About the

company.
World's largest retail
bookseller
currently owned by Elliot
Advisors (UK) Limited and
run by its current CEO,
James Daunt.
Case Study Flow
small bookstores- e-book (Nook)
competitors (Amazon, Apple, Google)
market capitalization of $1B
incurred a loss of $73.9M in 2011, compared
to $36.7M profit the previous year.
partnered with Nuvomedia to develop Rocket.
2008, road to bankruptcy
2012, Microsoft invest $300M in a new
company consisting of B&N's Nook tablet, e-
readers and it's College Division.
Case Study
Questions
Barnes & Noble
Use the value chain and competitive forces models to
evaluate the impact of the Internet on
book publishers and book retail stores such as B&N.

Competitive Models
Independent bookstores - e-book (Nook) + promotions (free extras
in many apps and games in the store's wifi networks)
Value Chain
Focused on improved technology by improving or enhancing
products and the production process and by making production
activities easier and quick
How are B&N and the book publishers changing
their business models to deal with the Internet
and e-book technology?
Due to the advancement of technology and customers preferences, they need
to change their business models into e-book, 'Nook', so that they can cope up
to the modern world in which the technology is more advanced.
Because of advancement of technology many consumers prefer to buy e-books
rather than traditional books, so they tend to change their products into e-
books so that consumers can gain their attentions again to buy their products.
Will B&N’s new strategy be successful? Explain
your answer.

It's still not possible to tell whether their new strategy will succeed or not
since they are still new to this market thus competing with its major
competitors would be difficult.
Is there anything else Barnes & Noble and the book
publishers should be doing to stimulate more
business?
Our recommendation
Collaborate and communicate with other companies such as Google
to promote their business on the internet.
Promote their products via social media platforms