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  • Commercial (One Each) Focusing

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    Emiley Lane
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    The document discusses two types of consumer needs - hedonistic and utilitarian - that advertisements aim to satisfy. It provides a link to a New Fortuner commercial as an example of appealing to hedonistic needs by focusing on entertainment, emotion, and recreation. Utilitarian needs are satisfied through purchases that accomplish practical tasks.

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    Original Title

    Commercial (one each) focusing

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    The document discusses two types of consumer needs - hedonistic and utilitarian - that advertisements aim to satisfy. It provides a link to a New Fortuner commercial as an example of appealing to hedonistic needs by focusing on entertainment, emotion, and recreation. Utilitarian needs are satisfied through purchases that accomplish practical tasks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views1 page

    Commercial (One Each) Focusing

    Uploaded by

    Emiley Lane
    The document discusses two types of consumer needs - hedonistic and utilitarian - that advertisements aim to satisfy. It provides a link to a New Fortuner commercial as an example of appealing to hedonistic needs by focusing on entertainment, emotion, and recreation. Utilitarian needs are satisfied through purchases that accomplish practical tasks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    2.

    Find two TV Commercial (one each) focusing

    a. Hedonistic needs
    Satisfied when purchases accomplish a need for entertainment, emotional and recreational
    experience as in department stores or specialty stores.

    New Fortuner Ad
    https://www.youtube.com/watch?v=GxigvJrT-fc

    b. Utilitarian needs
    Satisfied when purchases accomplish a specific task.

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