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1) A product portfolio is the collection of the products supplied to the customers

by the company. All the products have different market share and market
growth. For a company like Mattel, UNO, barbie dolls etc are products which
are the cash cows. Other products like movies are their stars.

2) By using BCG matrix a business can achieve a balance product portfolio. A


diverse product portfolio is critical for an organization's cash flow because
selling to a single market limits the business's revenue streams.A
well-balanced and diverse product portfolio also aids in risk diversification
because a decline in sales for one product may be offset by increased sales
of other products in the portfolio. For a company like Mattel, a diverse and
broad product portfolio is an essential part for success. Mattel has products
from toys to movies which are completely contrasting from each other.

3) a)A conglomerate is a corporation made up of several separate businesses.


In a conglomerate, one company owns a controlling stake in smaller
companies that operate independently.
b) A product portfolio is the collection of products supplied to customers by
the company. All the products have different market shares and market
growth.
c) CK Hutchison Holdings has a lot of separate businesses, and each
sub-business has a diverse product portfolio. CK Hutchison Holdings' product
portfolio is diverse. Each of their businesses necessitates unique methods of
promotion. For example, in its port division, the company does not need to
advertise or invest in port facilities to ensure smooth operation, whereas in
retail, they must advertise the products to their customers to raise awareness.

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