Universidad Internacional Del Ecuador

Subject: Gerencia de Servicios

Student: Anthony Froilán Romero Valladares
Deadline: 19/3/2021
Topic: "Yakupura" Home Water Filter Initiative
1.- Background
was awarded as Entrepreneurship of the year, in the sixth edition of the Ei Awards, of the Alliance for
Entrepreneurship and Innovation (AEI), held on February 25. Founded by Carolina Placencia, Jocelyn Valencia and
Danilo Mendoza, the start-up was possible thanks to a seed capital they received from the Ideas Bank, an incubation
initiative of the National Secretariat for Higher Education, Science and Technology (Senescyt). They obtained this aid
thanks to the fact that their venture met the three requirements of the program: be green, substitute imports and be
related to technology.
2. Business Management
Yakupura They offer a viable solution to a problem that affects water distribution networks in cities. To obtain water
suitable for human consumption, it is necessary to chlorinate it, thus eliminating bacteria and pathogens. In the long
term this is detrimental to health. Hence the need to find an alternative to drink water free of chlorine and other
impurities that are not removed in other purification processes such as boiling. Drinking bottled water has the
disadvantage of generating waste, The operation of the filter is attached to the kitchen taps. Its rubber nozzle allows it
to be hermetic and its design is compatible with most faucets on the market, the filter purifies the water using
activated carbon, which is made up of the shell of the coconut. At a price of USD 10 per filter, the product avoids
buying 500 half-liter bottles of water. The company's strategy is based on launching a subscription model. This will
allow the customer to pay a monthly fee and receive the filters. Green points will also be established to receive the
filters, once their useful life has ended and in return discount coupons will be delivered for the next purchase and it
will be launched in programs such as TVentas and digitally on the web and social pages.
3.- My development as a manager of that company
As the manager of the Yakupura venture, as the main function, I would focus on the publicity of the product to be able
to make it known more easily. I would choose in these times of the pandemic to be able to give work to young people
who are those who are most active in social networks and through commissions can belong to the company which will
be dedicated to publishing the product through their social networks which will be able to become a friend and family
members and thus increasing the reach of the product in the market. As a second I would focus on the best of the
product and also be able to introduce it in other markets such as creating a product with the same base but increasing it
to a more industrial level which we would promote in restaurants since these types of inductrial filters accumulate a
lot in them for water purification.

4.- Bibliography

https://www.revistalideres.ec/lideres/idea-ofrecer-agua-calidad-estrategias.html