POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

HAIN OF MANILA

A Case Study
Presented to Prof. Robertito Roque
Polytechnic University of the Philippines
Sta. Mesa, Manila

In partial fulfillment
of the requirements for the subject
Operations Management (Total Quality Management)

By:

Alasco, Janina
Alvaro, Keanna Mae
Enejosa, Allysa
Frias, Ave Jane
Laison, Sarah
Montimon, Demian
Nartea, Lea

BSOA 3-3D

February 2021
I. NAME OF THE COMPANY: Fil Eat Corp.

II. VIEWPOINT: Hain of Manila

III. TIME OF CONTEXT: January 12, 2018

IV. SHORT BACKGROUND OF THE COMPANY:

Hain of Manila started when a group of friends grabbed the opportunity to put up their
own business and leased a space in a university canteen at Polytechnic University in the
Philippines in 2013. They offered budget friendly meals to target the students who are
now into foreign products. Their love for food and the establishment of various foreign
restaurants in the country inspired them to pursue a business that will promote the local
food, serving a twist to our favorite Filipino cuisines with its new taste and appearance.
These became popular and quickly won the hearts of the students that by 2014, Hain of
Manila expanded to other universities. Risking their money, Fil Eat Corporation
purchased a mall space in Manila and an advertisement space in a local newspaper -
which eventually introduced Hain of Manila to a wider audience. They invested in the
improvement of the restaurant's menu and their customer service. Hain of Manila soon
drew the attention of many investors in the market.

The primary reason for Hain of Manila's success is its wide selection of Filipino cuisine
that their customers have grown and continue to love. In 2016, Hain of Manila started its
franchising operations and made its way into the provincial market. By 2017, Hain of
Manila released its first TV commercial and also launched its food delivery service in the
same year.

Variations in the menu are constantly being developed to meet the demands of its
growing customer base. Hain of Manila has steadily grown ever since its foundation,
making it one of the fastest growing local food companies in the country. To date, Fil Eat
Corporation owns and operates numerous restaurant branches in the Philippines, and
plans to take over the global market.

V. STATEMENT OF THE PROBLEM: How to make Hain of Manila as a globally-recognized

restaurant that serves and promotes Filipino cuisines?

VI. OBJECTIVE: To promote Filipino style of cooking that serves variety of superb Filipino
dishes while providing exceptional dining experience local and internationally.

VII. AREA OF CONSIDERATION (SWOT)

Strength:
 Provide an exceptional dining experience at affordable price.
 Numerous restaurant branches established in the country.
  Wide-range of food options/ choices.
 It shows the culture of the Filipino's through the ambiance and the food.
 It boosts the tourism in the Philippines.

Weaknesses:
 Intense competition with other local and foreign restaurants.
 Relatively new to other foreign people visiting the area.
 Doing the traditional way of keeping track of orders and inventory (use of papers
to record stocks, manual taking of orders, etc.).
 Service development due to customer’s demand.
 No publicity in other countries yet.

Opportunities:
 Take advantage of high-end equipment/technology for more efficient operation.
 Build relationship with foreign investors.
 Open for partnership to different hotels local and international.
 Engage for a partnership agreement with cruise ship companies.
 Open a branch to the nearby countries and open for franchising.

Threats:
 New local restaurants opening up in the area (customers have more options on
where to spend their money - decrease in restaurants' sales).
 Government related regulations like tax, permits and so on.
 Large competitors in the global market.
 Potential price increase of raw materials (including labor costs and taxes).
 Change in people’s preferences.

VIII. ALTERNATIVE COURSE OF ACTION:

1. Revolutionize the Marketing mix of the restaurant's local branches

Advantages:
 Increase profit.
 Enhance and promote brand recognition.
 Attract potential customers and investors.
 Disadvantages:
 Costly and time consuming.
 Loss of management control to its local/other branches.
 High competition.

2. Market Hain of Manila globally

Advantages:
 More profit as Hain of Manila will have access to a larger customer base.
 Increase in brand visibility.
 Exposure to foreign investment opportunities.

Disadvantages:
 Products and services of Hain of Manila might not be well received in other
countries.
 Cultural, Political, and Economic risks might affect the operation in other
countries.
 Resource, Time, and Energy consuming.

3. Engage in a partnership agreement with different local and international hotels

and cruise ship companies.

Advantages:
 This will establish the name of Hain of Manila especially to foreign customers.
 This will help Hain of Manila to be recognized globally.
 This would give a chance for Hain of Manila to advance or cope with the
competition in food industry.

Disadvantages:
 This would take a lot of efforts and investment.
 This will need thorough study before launching such actions to see if it’s
feasible.
 It is difficult to deal with government interventions per country.
 4. Invest in acquiring latest technological advances

Advantages:
 Increase service efficiency and productivity.
 Improve customer service, effective marketing and promotion.
 Increase revenue.

Disadvantages:
 High initial costs.
 Technical problems could stop the service operation instantly resulting to loss
of profit.
 High maintenance and repair costs.

IX. RECOMMENDATION AND CONCLUSION:

After comparing the advantages and disadvantages of the four alternative courses of
action, it is concluded that ACA number 2 is the best option to take as it will promote the
Filipino cuisine to the global market. This will introduce Hain of Manila to a larger
customer base and will strengthen its reputation as one of the country's well-loved
restaurant.

Given the advantages, Hain of Manila might encounter setbacks in their plan to expand
their business operations outside the country. However, it can be avoided by taking
proper and careful execution of the business plan to avoid any loss in capital and
resources.