Physique Personality

Red and White abstract packaging, Healthy and safe for mothers to
which is appealing on shelf give to their children

Relationship with Consumers Culture

Gaining increasing popularity
“ Healthy milk for whole family”
due to risks associated with the
loose milk awareness as well as
gaining marketing share due to
“ Safety and Trust of Mothers”
better perception of the
production and strong parent
company

Reflection Self Image

Safe, Recognized, UHT real milk Healthy and Safe