DEPARTAMENTO DE IDIOMAS

FINAL PROJECT – LEVEL IV – 2021 - 1

STARTING A BUSINESS
1. Work in pairs. Imagine that you and your partner are two young entrepreneurs and
want to start a new business. Notice that all of them are supportive or eco-friendly.
Choose one of these ideas for a business. Discuss the advantages and disadvantages
of each one.

a) To talk about advantages and disadvantages, you can use these phrases:
I think that this business is better than the others because… but this other one is…
The main advantage/disadvantage of this business is…
In my view, a big advantage/disadvantage is…
On the one hand, this business offers the possibility of… but on the other hand we must
think about…

b) Use phrases to show agreement and disagreement to your partner while you are
discussing the advantages and disadvantages. Finally, try to reach an agreement.
I agree with you.
I totally agree with you.
I couldn’t agree more.
 I disagree with you.
I completely disagree with what you say.
I agree to some extent.
Shall we come to an agreement? I think we should definitely go for this one.

2. Fill in this questionnaire about your new business.

a) Name of the company:
b) Name of the director(s):
c) Date you started the business:
d) Write a short description of the business. What does your company do?
e) Aims of your business:

3. Who is your product aimed at? Circle the answers.

men teenage boys children parents
women teenage girls senior citizens single people

4. How would you describe your customers? Circle the answers.

adventurous fashionable fit supportive
calm conventional physically inactive self-centred

creative pet lover concerned about food aware of global issues

narrow-minded animal hater junk food consumer indifferent about problems

5. How are you going to sell your product or provide your services? Circle the answers.
door-to-door in shops home delivery telesales
on the Internet in a catalogue fairs and expositions

6. How would you like to advertise your product or service? Circle the answers.
on the Internet on the radio leaflets
in magazines and newspaper on hoardings on local TV
bus shelter advertisements bus backs public relations officer
attend local business groups’ meetings offer discount coupons on fliers
email marketing Yellow Pages local fairs

7. If you need to employ more people in the future, what qualities do they need? Circle
the most important.
easy-going funny serious responsible imaginative
creative sympathetic caring entrepreneur friendly loving
intelligent competent cooperative trustworthy hardworking

8. It’s time to make a presentation of your business to the rest of the class. Remember
to include all the points in the questionnaire. You could present your company using
these phrases and any other ideas you can come up with.
Hello. We are... Our business is called... and we started it on... What we do is... We
intend to... Our products/services are aimed at... We think that our customers are ... We
 would like to sell... In the future, we are planning to advertise our company... If we ever
need more employees, they must be... We think our business will be successful
because...

9. Imagine that you have to record an advertisement for a local radio station to advertise
your small company that has just started running.
In your advertisement, you should include:
- Name of the company.
- Product/service you offer.
- The customers who the product/service is aimed at.
- Why you think people should buy/use your product/service.
- Mention why it is so good.
- Address, phone number or website where customers can find you.

PRODUCTS

- A 2 minutes video in which you present your Video CV. You must upload the video
on YouTube, then save, and send the link of the video in a PDF file by Uniagraria
virtual room.

EVALUATION CRITERIA

- The quality of the video in terms of content and form is going to be evaluated taking
into account the corresponding rubric.