A PROJECT REPORT ON “COMPARATIVE STUDY OF FLIPKART AND SNAPDEAL” Submitted by TANMAY. B. JETHA T.Y.BMS Exam SeatNo: 1249.36 Under the guidance of MISS. SHWETA MOKAL. UNIVERSITY OF MUMBAI Under Partial Fulfilment OF Bachelor of Management Studies For The Year 2015-2016 Janata Shikshan Mandal’s Smt. Indirabai G. Kulkarni Arts, J.B.Sawant Science & Sau, Jankibai Dhondo Kunte Commerce College, Alibag Raigad,402201. 2015-2016DECLARATION | Tanmay Jetha , studying in semester V", TYBMS declare that the project work submitted by me is original documentation. This is no replication or coping from of any other project to the best of my knowledge. Thanking you, Youss sincerely, TANMAY. JETHAACKNOWLEDGEMENT With immense pleasure, I am presenting this project report as part of the curriculum of Bachelor of Management Studies which could not have been possible without the help of many people. I express my grateful and sincere appreciation and deep gratitude to my project guide MISS, SHWETA MOKAL for her valuable guidance, constant encouragement and contribution in completion of the seminar on this topic. I would like to express gratitude to my Principal Prof. A. M. OAK of J.S.M. College of Alibag. for his great support and for providing access to journals, magazines and internet for collecting information for this report. I am also thankful to all teaching and non teaching staff members who have helped directly and indirectly in my endeavors ‘At last, I would like to thank all my friends, family members and well wishers for their love, encouragement and comfort in my career. TANMAY. JETHAAbstract Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a-web browser. Alternative names are: e-web-store, e-shop, e- Store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (orm-commerce) describes purchasing from an online retailer's mobile optimized online site or app. An online shop evokes the physical analogy of buying products or services at abricks-and-mortar retailer or shopping center; the process is called business-to- consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel and must take place during business hours. Let's just take a comparative study of two such online shopping sites (viz. Flipkart and Snapdeal) which are to be the largest of online retailing corporations followed by a questionnaire and the answers in the form of feedback from the customers.ve INDEX Topic Introduction to Flipkart Ll History 12 SWOT Analysis Introduction to Snapdeal 21 History 2.2 SWOT Analysis Comparative Analysis Conclusions and Suggestions Questionnaire Bibliography 34 35 371. Introduction to Flipkart Hlipkart as the name itself giv revolutionized the e-commer WW you the clear picture of the online marketing has ’ hee. . This piece of software was founded by two intelligent ae vs ae en Bansal and Binny Bansal in the year 2007. We all must have used S Wonderful online megastore and now let us know more about their founders and their Journey to the success of flipkart. So continue reading to unveil some wonderful facts about these founder Flipkart is an e-commerce company founded in 2007, by Sachin and Binny Bansal. 't operates exclusively in India, where it is headquartered in Bangalore, Kamataka. It is registered in Singapore, and owned by a Singapore-based holding company. Flipkart was Founded September 5, 2007 CEO: Sachin Bansal Founders: Sachin Bansal, Binny Bansal. Sachin Bansal (born August 5, 1981) is an Indian Software engineer and Internet entrepreneur known for co-founding India’s largest e-commerce platform Flipkart. Sachin is — ~ from Chandigarh and has graduated from the Indian Institute of Technology Delhi with a degree in computer engineering. He has featured in the 2012 Forbes Global 40 under 40 list along with his co-founder Binny Bansal, At such young age he has achieved so much and plans to take his company to next level. Binny Bansal co-founded Flipkart Online Services Private Limited in 2007 and serves as its Chief Operating Officer. At Flipkar, Mr. Bansal oversees all operational activities. This spans across divisions like warehousing, logistics and customer support. He had a brief stint at Amazon before taking the entrepreneurial plunge with Flipkart. An Active Sportsman, he used to captain his school basketball and soccer teams. Mr, Bansal has a degree in Computer Engineering from IIT Delhi. Flipkart is an e-commerce company operating in India, founded in 2007, by Sachin and Binny Bansal and registered in Singapore, and owned by a Singapore-based holding company. It operates exclusively in India, where it is headquartered in Bangalore,Comparative Study Of Flipkart & Snapdeal Kamataka, According to Alena Internet, Flipkar’s website is one of the 10 most visited websites in India, Flipkart has launched its own product range under the name "Digit lip’, offering camera bags, per-drives, heaelphones, computer accessories, ete. it is registered in Singapore and Legally, Plipkart is not an Indian company’ si n companies are not allowed to do iiority of its shareholders are foreigners. Because foreig multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party: sellers or companies can also sell goods through the Flipkart platform. 1.1 History Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During is initial years, Plipkart focused only on books. and soon as it expanded, it started offering other products like electronic goods. air conditioners, air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book Leaving Microsoft To Change The World, bought by VVK Chandra from Andhra Pradesh, Flipkart now employs more than 9000 people. Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.‘omparative Study Of Flipkart & Snapdeal 2010: We Read, a social book discovery tool. 2011; Mime360, a digital content platform company. 2011: Chakpak.com, a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s fal catalogue which includes 40,000 filmographies, 10,000 movies and close to 50.000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name. 2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy.com was closed down and all traffic to Letsbuy have been diverted to Flipkart. 2014: Acquired Myntra.com in an estimated INR 2.000 crore deal Acquisition made by Flipkart.com “WE READ”, social book discovery tool MIME260, a digital content platform company. Chakpak.com isa Bollywood news site that offers updates, news, photos and videos Letsbuy.com is India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million Finance: Initially, the founders had spent % 400,000 to set up the business. Flipkart has later raised funding from venture capital funds Accel India (US$I million in 2009) and Global (USS10 million in 2010 and USS20 million in June 2011), On 24 August 20of Flipkart & Snapdeal Comparative Stu announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors including Tiger Global, Naspers, Accel Partners and Ieoniq Capital. On November 2012, Flipkart became one of the companies being probed for alleged Violations of FDI regulations of the Foreign Exchange Management Act, 1999. In July 2013, Flipkart raised USD 160 million from private equity investors. In October 2013, it was reported that Flipkart had raised an additional $160 million from new investors Dragoneer Investment Group, Morgan Stanley Wealth Management, SofinaSA and Vulcan Inc. with participation from existing investor Tiger Global. On 26 May 2014, Flipkart announced that it has raised $210 million from Yuri Milner’s DST Global and its existing investors Tiger Global, Naspers and Iconiq Capital. In early July 2014, it was also highly speculated that Flipkart was in negotiations to raise at least $500 million, for a likely listing in the US for 2016. On 29 July 2014, Flipkart announced that it raised $1 billion from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management and a new investor Singapore sovereign-wealth fund GIC. The Idea of Flipkart: As per the founders, the invention of flipkart was not accidental and nor was preplanned. It was just a result of the bad quality service provided by the other competitors in the market that inspired to do something better. They made up their mind to provide better service to people than their contemporaries with respect to the market and they aimed high to focus on customer service. With these intentions and immense perseverance they made up to the top positions in the market in terms of e-commerce. Fyte 1 Music Store:Snapdeal : In October and Novemby 2011, Flipkart acquired the websites Mime360,com and Chakpak.com. Later, 2012. the company revealed its new Flyte Digital Music Store. Flyte, a legal mus download set ‘s and Amazon.com, offered DRM-free MP3 downlonds, But it w downloads did not get popular in India due to the n the vein of 7 tas shut down on 17 June 2013 as paid song advent of free music streaming sites. Matted be enany SHE MUSIC REVOLUTION HAS STARTED Eero enti ia ertL ampere, We Dewebaats V8 vio Exclusive Product Launches: Motorola Mobility, previously owned by Google but then sold to Lenovo, in an exclusive tie up with Flipkart launched its budget smartphone Moto G in India on 5 February 2014. This triggered an overwhelming response from online shoppers and more than 20,000 units were sold within hours of launch on Flipkart. After the Moto G successful debut launch, Flipkart was looking for a long term tie up with Motorola Mobility. The Moto G success story, Jed to an another exclusive tie up between Flipkart & Motorola Mobility, who launched their flagship ((Android smartphone, the Moto X on 19 March 2014. After Moto G and Moto X, Flipkart invited the Moto E, the newest member of Moto family which is even cheaper than Moto G on 13 May 2014. The sale of high-end smartphone Xiaomi Mi3 produced by Xiaomi Tech was launched in India on an exclusive tie-up with Flipkart. ‘The first batch was sold out within 39 minutes on 22 July 2014, the second in 5 seconds on 29 July 2014, The sale was proceeded on pre-registration mode where more than 150 000 buyers booked for the 5 August 2014 sale, This got sold off in less than 2 seconds. Following this Xiaomi Tech decided to sell 20,000 pieces in the next sale scheduled for 12 August 2014. ' a ee > ISM,College Alibag.pkart & Snapdeal Comparative Study O} UPIU 15% UFt In July 2014 Flipkart launched its own set of tablet phones. The first among these series of tablet phones was Digiflip Pro XT 712 Tablet. In July 2014 Flipkart launched it's first networking Router, under its own brand name named DigiFlip WR001 300 Mbit/s Wireless N Router. ete exCLUSE - a O a 2) Ba moto JulceR MIXERS we suare 7 rABLET a be ave are) eae mown DeaLyaroay 245817 ty i 5 EXTRA 105 OFF wl ad rm fiiComparative Study Of Flipkart & Snapdeat HOW THEY STARTED THEIR BUSINESS? Please tell us something about Flipkart? Flipkart.com is the ‘ million Hie rat” is the largest onfine book store in India Currently Flipkart has over 4 Educational Prof Tanging across all categories such as Fiction, Non-Fiction, Literature, , ional and Technical, Religion and Philosophy, Entertainment, etc. Where did you get this idea from? wad gun et nt ne, The genesis of he hush to set up pat cams from the a ie i ed bby competitors. Our business opportunity was 10 do better than eek eee pe cee Meee cue mat mission was to focus on ‘customer choose a category ed company with ambitions in the e-commerce domain, we had to helped induc ry that could facilitate getting started quickly. The low transaction size € customer trials. With our strong technology background, we could keep the initial costs low. What is your target market? The book market in India is pegged at Rs 10,000 crore of which 1% is being bought online. Flipkart has a market share of 20 — 25% out of the overall online sales. The online have become more secure. The segment is growing at 50% year on year as online payments family of book buyers on Flipkart is spread across the country, with registered buye!s in every city and small town today. Currently speeding along at the rate of more than one book sold every minute, we have registered sales of more than five lakh books in the past two years and look forward to a promising futur. In India, book readers across the count with Jnternet access could use our services. Our services are also open to book buyers outside the country who can make purchases and have it delivered to their loved ones anywhere in the country. Why “Flipkart”? An attractive neutral name is what we looked for. Good domain get. We were looking at names that did not just speak of books alone, but one that could suit any category of products that we may ‘add in future. Also, we wanted to have a catchy name with high recall potential. Flipkart could in simple terms mean “Flipping things into your Kart’ names were hard to What sets you apart from other ventures like yours? ‘The process involved in online shopping for books has gone through drastie changes and is more secure right now. A customer could use our user-iiendly web page © place an arder, once the order is placed online ~ the book is taken off the onfine inventory. Incase of unavailability — it will be purchased from a supplier. The Book will then get packed and severed on the same day. Flipkart is currently tied up with around 12 courier service providers. We also use Indian Postal services to reach areas without courier providers. SM, College Alibag.Comparanive Study Of Flipkart & Snapdeal \ Lele play an important rok tors are Availability of variety Of BOOS OF Various E ite and post sales et our business, Our key differentia texories, ontine shopping experience on the expericnee. Why did you choose to be an entrepreneur? We saw a Also, a regular job building something good opportuni suas not as challenging reatunity i the market around e-commerce ofa long lasting v ali . he excitement and satisfaction that comes with Emig Value is addictive enough for us to continue this. How has this Journey been? The journey was quite challenging. Getting cus ers, ete to trust has challenge, We lenging, Getting customers, suppliers. identiVing people ae it by persevering in the face of challenges. We started by eee ate could trust us initially and slowly built upon our good business e th them, We had assumed a lot of things, especially around marketing. When those assumptions turned out to be incorrect our business model had to be changed. We have changed directions multiple times and have taken each mistake as a learning experience. been What has been the growth trajectory of Flipkart? We started off in 2007 by setting up three centers across India without funding. Six months ago, we reached number one status. We are also four times bigger than our nearest competitor. We started off small; today we have grown ten times over the last one year and aim to touch the Rs 100 crore mark by March 2011, We currently have hundred and twenty employees across three centres - New Delhi, Mumbai and Bangalore. We have plans to expand to at least two other cities this year. Where do you see Flipkart in the coming future? We aim to reach the Rs. 100 crore mark and hope to expand our operations to many more cities, by 2011. We are planning to enter into sales of products such as DVDs, Electronic gadgets and mobile phones in the near future. Tell us something about your achievements? We have been featured in Business Today as one of the top 25 startups of 2009. We were also nominated for Emst and Young award for the best entrepreneur of 2010. Apart from that we have been featured multiple times in startup news as well as mainstream news. Today, we are recognized as number one in the industry. As a testimony to the superior customer experience, the company has consistenlly recorded repeat purchase rates of more than 50%, We have also managed to get a registered buyer in every small town and city. We hope to constantly improve our service standards.rapdeal rudy Of Plipkart & ips for the coming entrepreneurs? : jing your helps to have a co-founder when things are not os oa Don't start out alone, ith way. Perseverance and hard woe Ms i ard work is very in Lo eit me Temeverac k mportant. The core of any busine me ney eect done your job well until you find a stranger who is willing to open , Moca oo Ot Money for the services/produets that you a offering. The next step after that is to focus on Scaling it up well YL 1.2 SWOT AN, Strengths : - Monetary assistance provided - Domestic market - Skilled workforce - Barriers of market entry ~ Existing distribution and sales networks Weaknesses : - High loan rates are possible - Future competition - Future profitability - Competitive market Opportunities : - Growing demand - Global markets Threats : - Global economy - Unexpected problemsComparative Study Of Flipkart & Snapdea! FIVE REASONS FOR THE SUCCESS OF FLIPKART: Product Category Selection: Flipkart started wi : ee olen books first — a product category with high margin’, low | Hes : lat are easy to transport. Books are also non-perishable items and iil days wher ac lown with time. Flipkart did not have to maintain inventory in the based on the number tits low, as books could be procured directly from distributors not extremely critical f orders ftom customers. Added to this, delivery time of books was choice of product sees initial customers as they ordered mostly for reading at leisure. This years. The product ee Flipkart ensure better customer satisfaction in the initial enter after thei gories that Flipkart (electronic goods and digital music) chose to ir success in books also allowed them similar advantages. Convenience: _Flipkart offered the convenience of buying books to customers without stepping outside their homes or offices. Considering that most of their initial customers were corporate employees living and working in large metropolitan areas, the convenience offered by Flipkart freed the customers’ leisure time on weekends. Also, Flipkart saved them the hassle of facing traffic on their way to shopping. For the customers in smaller towns and remote areas, the catalog offered by Flipkart was much more comprehensive than any local store could offer. Supply chain efficiency: Flipkart’s biggest differentiator chain efficiency. Although not the and the game changer in the market was their supply first ecommerce player in India, Flipkart managed to solve the biggest problem anyone ordering online in India had — reliable delivery of goods. By tying up with national courier companies in the initial days, they were able to ensure their first stage of their marketing via word of mouth, with customers telling their friends how quickly their orders were fulfilled. However, to improve their service levels and ensure better control on the customer experience, Flipkart did what no other player in India had attempted earlier - they set up their own delivery service. This service has been so succesful that it has now been hived off as a separate company. I would not be surprised if the new company offers its services on hire to other e-commerce players in India in the future. While the other ecommerce players in India were spending heavily on high decibel marketing, Flipkart put its money in customer service. In a country where online payment is flaky at best, with 25-30% failure rates, Flipkart’s practice of calling up customers whose transactions did not go through was a stroke of brilliance. Not only did this improve their conversions, but assured customers a personal touch where they felt that someone was concerned that they were inconvenienced. Also, unlike many other online retailers, Flipkart’s customer service department di coordinated resolution to issues. id not operate in a silo and actually ensuredWhen Plipkart started discounts they offered on each the neighborhood book seller times this reyuies customers to explicitly expericnee, Also, customers in tier may not have an advantage 1 draws Was the ory and even ever, Many aS an online book seller, one of their bigges N book, Books are a high margin product cates can atfont w give discounts to customers. How ask fora disci, which is not always a pleasant 2 towns do not get this advantage as the local booksslct oe of high Volumes. Plipkart on the other hand, offered the same quantum of discounts no matter where the customer tived, which of course they could do bevause of the higher aggregated volumes thom across the country, Free shipping offered for every onder, was am added advantage, Unless eustomer needed a book immediately. i made much more sense to buy online at Plipkart, They have since moved on from being & cheaper destination for buying books, in fact even shipping is not free anymore below a certain bill amount now, but in the initial days, these were definitely one of their best customer acquisition strategies, For all the readers who believe in the online world via web sites: must know about the founders of the online megastore in India, the flipkart. Sachin and Binny Bansal in the year 2007 developed this impeceable web site for online Shopping. They both have graduated from Indian Institute of Technology, Delhi and earlier worked for amazon.com too.Their journey began with an initial investment of Rs. Four lakh, two trom each to start the company that hi Rs. LS Crore a day. now become successful to generates more than The two of them believed in the power of hard work and determination and thus came out with flying colors. Both of the partners are from C! handigarh, capital of Punjab, a state in India. They were not related in any way but it was an amazing coincidence that they became the core and successful partners for this amazing work. It may surprise one but according to them they were at the same school but were still unknown with each other till they became the part of UIT. They graduated in the year 2005 and were engaged in different jobs but they were destined to work together and so they met again in the year 2006 when they together joined Amazon. “Flipkart made a fortune & changed the online retailing game forever” Sachin Bansal and Binny Bansal of Flipkart has done many things innovative to make ita great story: some of them are as follows: 1) Cash on Delivery 2) Same Day deliveryComparanive Study OF Elphart & 4) Exceptional packaging 4) Standandi ‘ Zation of Cour omier servive 8) Ruiliding . SHSUMEE USE ID online veial media Like ») Crvated a plattinmn for Users t informative) 8) Hlipkart Coupons & ¢ ‘contests for 9) Mobile Commerce Hy buyi : Vacebook and twitter to ereate hype around new » share product reviews — (Flipkart consumer reviews Jaunches: very 6) Leveraging al for making new produets successful ANE Deautitilly designed Mobile App. If Flipkart manages that val even more especially in the brickand-mortal world, aa luation, by itself, that would be a stunning double. It would be Inning when compared to all that surrounds it. There is no comparison, Here, Future Retail was India’s first organised retailer, set up in 1994. This Kishore Biyani company, Whose flagship is Big Bazaar, has a product span that matches, if not betters. Flipkar’s. As of March 2014, Future had 319 stores in 98 cities and towns, whereas Flipkart had six warehouses and zero stores, Future's revenues were about two times and its assets 23 times that of Flipkart, Future is profitable, whereas Flipkart is yet to post a profit. Yet. at $5 billion, the company set up by Binny Bansal and Sachin Bansal (no relation) in 2007 would be 10.6 times more valuable than the operation that Biyani has assembled. “Investors look at the future," explains Rachna Nath, leader, retail & consumer, PricewaterhouseCoopers, "Is there scalability in the business? Does it disrupt existing systems and processes? Here, online sellers score over offline retailers, and are valued more." . that money is principally looking at revenue growth, In finaneial year 2012-13, rt saw its revenues surge 478 per cent, against 65 per cent for Future Retail. In 2013- 14. it reportedly matched that to cross $1 billion in revenues, Flipkart is hitting a sweet spot, where it has customer stickiness and it is able to monetise that connect by making available more and more categories of goods It's not just Flipkart, Snapdeal was valued at $1 billion in May, The same month, Flipkart bought online fashion retailer Myntra for reportedly $300 million (about Rs 1,800 crore), about twice that of Pantaloons Fashion & Retail. "Phe two models (online and offline retail) are strictly not comparable," says Abneesh Roy, vice-president of Edelweiss Securities, without referring to Myntra of Pantaloons, "They are very dissimilar models and have different valuation basis."yy 2007 jormer employees at Amazon .com. 3008: Filpkart recovers initial investment of $ 8000 and Break Even MILESTONE: Filpkart founded by Sachin Bansal and Binny Bansal. Both EX-IITians and the 009: Receives First branches of $ | million venture capital funding from Accel Patrners 2010: Private equity players Tiger Global Management infuses $ 10 million. 2011: Report 700% Year-on-Year CAGR. 2012: Set to share in § 100 million in revenue. 2015: Plans to cross the $ | billion marks in revenues. Home ____, ‘Buy This item | SCs sa . i Mobiles & accessories samsung (91 results found) Samsung Galaxy ¥ $5260 (Grey) ice: te 2030 RO THD (EI Sersung Gatany Nore W-7000& Snapdeal Of Flipkar 2. Introduction to Snapdeal Snapdeal is an ontine marke Kunal Bahl, a Wharton graduate program at Penn and Rohit Bans ‘place. New Delhi, india. ‘The company was started by 3S part of the dual degree M&T Engineering and Business al, an alumnus of IT Delhi in February 2010. ; ei squted in February 2010 as a daily deals platform but expanded in ser rveat online maka, otline marketplace. Snapdeal has grown to become one of ae rain natket place in India offering an assortment of 10 millon products acrosS sch 2015. Smee 100,000 sellers, shipping to 5,000+ towns and cites in India. In March 2015, Snapdeal by : j it He ought actor Aamir Khan for the promotion of its website in Kunal born in India had is initi i i (DPS) New Delhi. On his fine his initial school education at Delhi Public Schoo! ? He 10 get admissi ian Institute of Technology (IIT) Kunal went 19 USA and got his bachelor's depee ee foes aiveaiiot Penney Nana nual got business degree from The Wharton School and finished an US Kunal started s dete HOM Kellogg School of Management, while studying in the Kunal had worked with een cOmPANY and worked to sell his product at Walmart stores. Ii} Microsoft fora short period he was deported from USA to India due to some visa issue in 2008, ee ° eae Kunal cofounded Snapdeal along with his school friend Rohit 2.1 History: Snapdeal was started on 4th Februat i i h ry 2010 as a daily deals platform but expanded in Sepeber fal | to become an online marketplace [4] Snapdeal has grown to become one of the largest online marketplace in India[5] offering an assortment of 10 million products across diverse categories from over 100,000 sellers, shipping to 5,000+[6] towns and cities in India. In March 2015, Snapdeal brought actor Aamir Khan for the promotion of its website in IndiaComparative Study Of Flipkart & Snapdeal Funding: snapdeal has received 7 rounds of funding: Round 1: In January 2011, Snapdeal recei . a etnersand Indo-US Venture fee Ae from Nexus Venture nd 2: In July 20 ' an ae er ae company raised a further $45 millon from Bessemer Vente Partners. ‘isting investors Nexus Venture Partners and Indo-US Venture Roan epecon iseae 3rd round of funding worth $50 million from eBay and mm existing investors - i Nexus Venture and IndoUS Venture Parnes ‘ors — i.e. Bessemer Venture Partners, Round ‘ Soap received it Ath round of funding of $133 millon on Feb-204. The HP round of funding was led by eBay with all the current snatitutional investors, including Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital all participating. million in May-2014. The Sth Round 5: Snapdeal received its Sth round of funding of $105 \d others. The round included investments by Blackrock, Temasek Holdings, Premjilnvest an round valued SnapDeal at $1,000,000,000. in Oct-2014 from Softbank with Round 6: Snapdeal received its 6th round of funding i .s SoftBank the largest investor in investments worth $647 million in fresh capital. This make Snapdeal. Round 7: Snapdeal received its 7th round of funding in Aug-2015 from Alibaba Group. Foxconn and SoftBank with investments worth $500 million in fresh capital.Yf Flipkart & Snapdeal Compar —— In June 2011, Snapdeal acquired Bangalore-based group buying site, Grabbon.com. foods retailer based out In April 2012. Snapdeal acq) y.com, an online sports g of Delhi ed esportsb > i icraft In May 2013, Snapdeal acquired Shopo.in, an online marketplace for Indian handicrat products { fashion products discovery site, Doozton.com. In April 2014, Snapdeal acquit In December 2014, Snapdeal acquired gifting recommendation site, Wishpicker.com. fake in product comparison website Smartprix.com. In January 2015, Snapdeal acquired a s In February 2015, Snapdeal acquired luxury fashion products discovery site, (Exclusively.in. In March 2015, Snapdeal acquired 20% stake in Gojavas.com. In March 2015, Snapdeal acquired ecommerce management software and fulfillment solution provider, (Unicommerce.com . In March 2015, Snapdeal entered into the financial services marketplace by acquiring a majority stake of RupeePower which provides a digital platform for financial products to customers. Mr. Tejasvi Mohanram, the founder of RupeePower would continue to be the MD&CEO of the company. In April 2015, Snapdeal acquired mobile-payments company FreeCharge.com. In September 2015, Snapdeal acquired Reduce Data, a programmatic display advertising platform.Comparative Study Of Flipkart & Snapdeal ess results: Bi In the year 2012-13 Snapdeal had said i revenues of about 600 crore (USS9! million). Betting big on the growth per ascents Kunal Bahl, the CEO. said at the time that 15-20 per cent of the sales on Snapdeal came through m-commerct Snapdeal.com expected the total sale of products traded on its platform to cross 2000 crore (US$300 million) in the fiscal year 2013-14 helped by its robust growth in the past two years and the growing popularity of e-commerce in India.In June 2014, Snapdeal announced that it had achieved the milestone of 1000 sellers on is platform geting sales of over RS | crore. Snapdeal is the fastest growing e-commerce company in India with gross sales over 3 billion dollars annually. Snapdeal’s acquisitions Jun"10 5 Grabbon.com Apr'12 Esportsbuy.com May "13 Shopo.in ee Apr'l4 Doozton.com Dec'14 ~~ Wishpicker.com Jan‘15 Smartprix.com Bee ‘Feb'5 ~ Exclusively.in Mar ‘15 20% inGojavas Apr'ls FreeCharge.com Biggest acquisitions in India’s e-commerce Date Acquirer (target) _ Deal size (m) April 2015 Snapdeal(FreeCharge) S$400-450* May 2014 __ Flipkart (Myntra) $350 7 March 2015 Ola(TaxiForSure) = $200 _ * Market estimatesSindy Of Plipkart & Snapdeal Comparat pelea: OTE SI q 1 H aT aie aa Nat 1 villape locuted In Muzaffarnagar distr jl pains or Wiking See ne mane es Shaped oypron thelr pratitinde, let, The villagers vated to name their hamlet after in Uttar Pradesh, J had installed 15 apdeal to awards and recognition. « eRetile e Your & a i i ean oe Vou & Heat Advertising campaign of the year + tndian eRetail awards 2012 organized by Franchise India in Beb,2012 «Winner of Red Herring Asia Awards 2011, + P-commerce site ofthe yeur at WAT awards that took place in 2" 2012, Mumbai. buzz-making poll. Vater ap . eas Voted amongst the Buziest brands of India in afags's annual—— Comparative Study Of Flipkart & Snapdeal 3. Comparative Analysis 1) Do you prefer online shopping? A) Yes B) No People prefer online shopping by 96 % People do not prefer online shopping by 4 % 2) Which shopping site do you prefer? AA) Flipkart 8) Snapdeal C) Other snap ipa other People prefer Flipkart by 46 % People prefer Snapdeal by 48 % People prefer Shopping sites other than Flipkart & Snapdeal by 6 % aaa3) Which company makes you aware regarding availabilty of products ete? A) Flipkart B) Snapdeal snfipkart susnapdest Lo Customers poll against Flipkart site for awareness regarding availability of product - 26 % Customers poll against Snapdeal site for awareness regarding availability of product - 74% 4) Rate Flipkart and Snapdeal with reference to your shopping experience in the scale of 1-10 A) (0-2)-poor 8) (2-4)-average C) (4-6)-good D) (6-8)-better E) (8-10)-best Cr | | % poor(0-2) waverage(2-4) good(4-6) mbetter6-8) 1 best(8-10) | Refer pie chart for the ratings towards the total experience of Customers rating from 0-10.Comparative Study Of) skart & Snapdeal SUE EEE Al 5) Which company offers reasonable discount for customers? A) Flipkart 8) Snapdeal afghan ssnapdeal Customers poll against Flipkart site which offers reasonable discounts in percentage - 30% Customers poll against Snapdeal site which offers reasonable discounts in percentage - 70% 6) Which company provides international brand? | A) Flipkart 8) Snapdeal | fipeart sa sapdeal Customers poll against Flipkart site which provides wide range of International brands - 43 % Customers poll against Snapdeal site which provides wide range of International brands- 57 %Comparative Study Of Flipkart & Snapdeal 7) Which site is more creative /attractive with the web page? A) Flipkart 8) Snapdeal flipkart i snapdeal Customers poll against Flipkart site which is more creative w.r.t web page - 43 % Customers poll against Snapdeal site which is more creative w.r.t web page - 57 %8) Which all of the following featur SNAPDEAL Discount Customers service Delivery time Cash on delivery Exchange offers Packaging Ease of searching item you are looking for do you like for Snapdeal & Flipkart? FLUIPKART Discount Customers service Delivery time Cash on delivery Exchange offers Packaging Ease of searching item you are looking for delete eth om above Please refer the pie diagram for the overall 9) Which company gives more variety? AA) Flipkart 8) Snapdeal feces nie supa eye seers eee anager rise oneal ati hom ve | likes against the features for Snapdeal & Flipkart. Customers poll against Flipkart site for giving more variety of range - 40.% Customers poll against Snapdeal site for giving more variety of range - 60 %Comparative Study Of Flipkart & Snapdeal 10) Which of the foll : lowi ees ing helps customers with Satisfaction manner, quality transaction with in A) Flipkart B) Snapdeal | sipkat sapdeal Percentage of Customers satisfied with Flipkart in terms of Quality transaction & satisfaction - 30% Percentage of Customers satisfied with Snapdeal in terms of Quality transaction & satisfaction-70% 111) Which one of the best compare to one another in terms of choice of products quality, door step delivery, less duration to reach the product etc.? A) Flipkart B) Snapdeal pat 1 snapdeat percentage of Customers satisfied with Flipkart in terms of Choice of Product quality, Delivery & Time frame - 56% a , Percentage of Customers satisfied with Snapdeal in terms of Choice of Product quality, Delivery & Time frame - 44% eeeOf Flipkart & Snapdeal Comparative Study 4. Conclusion and Suggestions I" or e-shopping) is a form Online shoppi pping (sometim le: 4 s known as e-tail from "electronic retail ervices from 2 seller ‘0 directly buy goods ors ping from Flipkart of electronic commerce which ws consumers tt if erc allows c both or Snapdea over the . Internet using a web browser. When it comes to shop stand at the sam fe level. It would be difficult to judge one over the other. When it comes to ents over the web. May it be custome! i + Service people should always go through the review comm ality ices, timely delivery of services, packaging 4! the comparative price, quality delivery servi ine shopping services are trying to beat each servi i ice and delivery tolerance ratio. Merely all onli in the_ market. Overall | to conclude with other in the competition to be the number one i oviding a one stop store with the help of understanding, services like Flipkart and Snapdeal are pr online shopping services.y- | smapaeat Comparative Study OL lipkart @ inne Sl 6, Bibliography {1} www. flipkart.com (2) wwww.snapdeal,com (3) www.google.co.in [4] www.wikipedia.com