Exam 1: Comparative Analysis

Name:
A. Fill in the left side of the chart with what you understand from the reading. Start with main ideas, then specific
information that supports the main ideas, and finally the author’s opinion (even if it’s not explicitly stated).

B. Fill in the right side with all the information from the video that is different from the reading. Again, focus on the main
ideas, specific information, and author’s opinion.

C. Analyze both for similarities and differences. Write them in the middle.

Reading Similarities & Differences Video

McDonald's is a company that always Starbuck is a company with only one Starbucks is a company that always
seeks to reach as many people as main product, while MacDonald's has takes into account the opinion of its
possible in its strategies. several main products. Additionally, customers. Also, the company seeks
Starbucks focuses on a single target to improve the quality-price of its
-Product: McDonald's innovates with market, while McDonald's seeks to products.
new products to have a broader target reach as many customers as possible.
market and reduce business risk. Both companies have diversified their -Product: Starbucks focuses on a
-Place: McDonald’s uses multiple product range to increase sales and single target market.
retail locations, such as restaurants reduce the risks of relying on a single -Place: Starbucks retail stores are
and kiosks, to reach more customers market segment. located in places that people find
in the world. quickly and with high traffic. They also
-Promotion: McDonald's Use have online retail stores.
advertising to promote and strengthen -Promotion: Starbucks has a customer
your products in the market. loyalty rewards program and uses
-Price: They motivate consumers to social media channels to promote its
buy products by making them more products.
affordable through discounts for -Price: Starbucks has a premium
package purchases or by placing their pricing strategy to cultivate the feeling
 Exam 1: Comparative Analysis

price as $ __ 99. that its products are of better quality

than its competitors.