Author (APA style) Wheny Khristianto, Suharyono, Edriana

Pangestuti,Mukhammad kholid Mawardi.

Type of study Research It is a quantitative research and followed the

descriptive research design.

Context The study was to determine The Effects of Market

Sensing Capability and Information Technology
Competency on Innovation and competitive
Advantage.

Theoretical context

Techniques 175 Directors or managers of SMTOs were

sampled using the purposive sampling Technique
with several criteria.

Data source Data was obtained from directors or managers

using a structured questionnaire.

IV

DV Market Sensing Capability and Information

Technology Competency on Innovation and
Competitive Advantage.

Mediator Variables

Moderator Variables

Control Variable

Outcomes Results showed IT competence positively and

significantly affects Innovation. It did not positively
affect competitive advantage.

Relevance to my study