NAME: Sumama Syed

Reg No: 1811339

Class: BBA 6-F
Date: 2-03-21
Question
Quiz 1 Apply 8P’s in the movie Ford versus

1. Product:
The product prepared by Ford was a sports car which had a lighter weight, better brakes, and
the strongest engine.
2. Price:

The total expenditure of manufacturing this car was around $ 8 million.

3. Place:

The company is American based and they wanted to capture the American market which was leaned to
towards German cars.

4.Promotion:

Ford aimed to promote there brand by racing this car in the la mans. When they won the competition
there brand represented fast and reliable cars and gave the buyer the feeling of that victory that the car
had in la mans.

5.People:

The people targeted was the new generation which was more inclined towards more fast, reliable, and
new designed cars.

6.Principle:

Ford wanted to give its customers a piece of there victory. Although there profits were good but they
wanted to convey there customers that they were using products of the victorious brand.

7.Process:

In this new designed car, the excessive weight was removed to make the car lighter. The brakes were
improved and made for reliable. The engine was more powerful as it reached 7000+ rpm. These were
the new touches given to improve and provide a better experience.

8.Performance:

The performance was remarkable as Ford won the la mans for 4 consecutive years and it engraved the
thought in the consumers mind that Ford is a victorious brand and its cars are the fastest and most
reliable.