TESCO Company.

Tesco is the largest grocery retailer in the UK, with a 25% share in the domestic
market. Tesco is known for its strong competencies in marketing, after-sales
service, store location selection, inventory management, and its own product and
service branding. By the early 1990s, these strengths helped the company rise to the
top positions in the UK.
Tesco was evaluated: "Success thanks to the combination of cleverly and creative
way of doing business of the world's leading firms".
SWOT Analysis of Tesco:

 Tesco's Strengths • Tesco’s Weaknesses

o Biggest grocery retailer in the o Failed operations in the US and

UK
o Leading market share
o Geographically diversified
o A growing number of stores
and Diversified
o Diversified market and
product range
o Europe's largest employer
private employer
o Obtained several
international awards
o Superior technology usage
o Efficient supply chain
network
Japan
o Fraud Trial and Accounting
Scandal 
o Decrease in operating profits 
o Financial errors .
o Low-cost strategy 
o Poor operational performance
in specific markets 
o Clubcard controversy 

• Tesco’s Opportunities • Tesco’s Threats

o Expanding Jacks’ business o Christmas ad controversy 

o Strategic alliances with other o ‘Fake Farm’ legal threat
brands o Brexit Referendum
o Online shopping o Competition with supermarket
o Emerging markets giants Economic crisis and
credit crunches
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