B2B MARKETING

Case study- Timbuk2

Question 1- Consider the two categories of products that Timbuk2 makes and sells. For the
custom messenger bag, what are the key competitive dimensions that are driving sales? Are its
competitive priorities different for the new laptop bags sourced in China?
Answer- The two categories of product which is been made and sold by Timbuk2 are:
1. Messenger bags- They look like extensive attention to detail in which buyers can select from
a variety of colors. Its design element defines important features like buckle placement and
strap length, as well as safety measures for riding at night. The messenger bags come in both
classic and mini sizes. Several premium designs are also introduced, but only in limited
quantities.
2. Laptop Bags- in this product there were notebook cases, laptop cases, and backpacks and
customization is their attribute. Mr. Rob implemented the system of customization in less than
1 year and customers were having options to customize accordingly in both divisions.
Competitive Dimensions- Some major points which were giving them the edge over others are-

 Their strategy of being customized pulled the customer's mind towards them
 The quality of the messenger bags was very good therefore they were more durable.
 Though they were delivering customized products yet they were delivering the product in 2
days which bring them a high scale of responsiveness and reliability in delivering the
deliverables.