Pitch-Deck Template How to use:

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By Saba Karim
Select Entire Presentation > Type
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Pro Tips:
- 3 types of pitches: 15 second pitch, clearpitch42, 4-5 min investor pitch
- know your audience
- biggest competition = their phone
- 3 goals: entertain, inform and progress
- bonus points: start with jawdropper, weave in story, make me laugh, good
body language, remove filler words, teach me something, demo
- pro-points: know what to leave out, speak in soundbites, benefits over
features, pause, bring energy, nail the landing
- final thoughts: practice, a/b test, different decks for different situations
Grab Attention A startling fact.

An interesting story.
Opening Line (Slide optional)
Contradict conventional wisdom.

Make them laugh.

Play on a known fear.

Be appropriately different.
Introduction Who are you?

Not just what you do

About You

Why should I believe you?

Show credibility
Introduction Who are you working with?

Have you convinced one other person to join

The Team you?

How do you know each other?

And for how long

Core Who is you target audience?

The person or people who will use this.

The Audience
Know everything about them

Who is the decision maker?

Who’s paying for it?

Core What is the problem you’re solving?

Be very clear. If you don’t know this - you’ve

Problem + Solution failed

What is the solution?

In plain english, without jargon, like you’re

speaking to a five year old.

Albert Einstein: “If you can’t explain it

simply, you don’t understand it well enough.”
Core What is the product line up?

Is it just an app, or multiple products that fit

Product together, etc.

Development roadmap

What have you built, what is next, what’s the

grand vision?
Core SIZE

How many other people experience this

Market issue?

TAM/SAM/SOM

TRENDS

Is this the right time?

ie. New insurance platform for the recent
surge in app-enabled scooters
Details What kind of traction do you have?

Doesn’t have to be profit, revenue or funds

Traction raised. Can also be:

- Surveys
- Waiting list
- Signups
- Users
- DAU/WAU/MAU
- LOI’s
- POC’s
- Prototype
Details Go-to Market Strategy
How are you planning to launch and/or
position in the market?
Growth
Customer Acquisition Strategy
How do you plan to get customers?

- Digital advertising
- Referral marketing
- Partnerships
- Email outreach

or, Sales and Distribution Model

Details How will you make money?

- Customer
Business Model - Vendor
- Delivery
- Download
- Subscription
- Data
- Advertising
Closing Who else is competing in this space?

- Big names are good

Competition - Small names are good
- Any name is good…
- Because no competitors is a lie

Either way, it’s your way of creating

excitement about this space.
Closing Yes, again, but bring new information:

- Reminder of your awesomeness

The Team
- Logos or photos of where you/they got
experience, work or school

- Maybe even photos of you all hanging

out and having fun. Show your human
side given this is a people business

- Mention of key investors, advisors,

mentors or supporters
Close What was the goal of this pitch? Ask for
that.

The Ask - Funding

- Mentorship
- Pilot
- Introductions
- Endorsements
- Partnership

- IF funding, then you want to

include things like financials, cap
table, and the deal (investment
opportunity)
Hope this helps!
If you enjoyed it:

● Show some love on Twitter @sabakarimm

● Subscribe to sabakarim.com/blog
● Listen to my podcast: anchor.fm/sabasays
● Check out my Twitter workshop: gum.co/onfleet

Lastly, if you would like to get invited to the next time I do

this workshop live, sign up on sabakarim.com/contact
and choose “Pitching” under the topics section.