Export management assignment

1. Heinz product were recognised across the globe for

the quality and taste. Discuss the key factor for the
successful run of Heinz.
A.
Some of the key factors for the successful run of
Heinz are :
Streamlined management structure

Rising share value

Continuing dominance of market share

Soaring sales volumes

Improved output

Strong incentivised management structure

2. Discuss how the coordination between the various

department of Heinz has helped the company in
successful development and launch of the product?
A.
Coordination between marketing and technical
departments were involved in the new product
development process which helped the chefs to
provide the flavours preferred by the right
product to meet the consumers preferences. There
was a good coordination between the market
department and research and development
division which as a result provided with good
ideas and helped them to position the product
correctly with supportive campaigns.
The company also placed a lot of faith in
consumer research, which helped it in bringing
about constant product innovations which enables
the company to come up with successful products .