Milano | Italy

Master in Management
Of Performing Arts
MASP
12 months | 2011-2012

www.sdabocconi.it/masp

Cultural
management
You are in the heart of
entertainment, which you
can make vital, visible
and profitable.
The mission of this master
is to lead you to
understand and manage
the logic of performing arts
and entertainment
industries.
You can count on a school
of management and
institutions that represent
the Italian excellence with
the right ingredients to
empower your future.
Master in Management
Of Performing Arts
MASP
VIII edition
MASP is the result of experiences that
partner Institutions have gained in the
management of performing arts and
entertainment.
Thanks to this important collaboration,
MASP offers a unique experience
because it combines classroom activities
with direct observation of theatrical activity
(on stage and behind the scenes):
from production, to distribution,
to promotional activities through
field projects and internships.
MASP is committed to take on
the emerging challenges of
the entertainment sector.
Recently, MASP has launched an
international experience aimed at
providing participants with the means
for global comparison.
The program runs an international module
taught in English by visiting professors
from non-Italian universities and
institutions.
MASP prepares Managers for the
Performing Arts and Entertainment
world.
 ❝ Poeti, geometri, ballerini, controller, bancari e banchieri,
musicisti, esteti, matematici, curatori del processo, attori e avvocati
si daranno probabilmente di nuovo appuntamento quest’anno
al MASP, per un simpatico anno di commistione tra produzione
culturale ed economia aziendale. ❞
Pietro Bonoldi | Alumnus 5th edition

❝ In my country Italian culture is represented by opera,

theatre and sophisticated design. This was the reason why I decided
to come to Italy and to study where opera was born and theatre
has never ending story. ❞
Juik Jung | Alumna 6th edition | Korea

❝ I take the MASP back to my country to improve things,

but especially to build a new cultural identity through
education, to construct a new approach towards quality. It was very
interesting during the master, to have also the challenge of learning
a new language, a new culture, and some other facts about living in Italy. ❞
Olga Lucía Patiño | Alumna 6th edition | Colombia

❝ Le giornate scorrono veloci e intense, la qualità

dell'insegnamento e l'interesse delle nozioni apprese compensano
la momentanea stanchezza. A un anno di distanza dall'inizio
del master mi occupo di sponsoring e rapporti istituzionali
in uno dei teatri più belli del mondo. ❞
Simone Bais | Alumnus 6th edition

We are grateful to our MASP students and Alumni for their suggestions, testimonials and the photographs contained in this brochure.
 Program
A 12-month, full-time intensive Master taught
in Italian and English.
Hard teaching mix of classroom experience,
field project and internship period.
January 2011 > March 2012

Is it you ? January - June 2011

When you want to n Classroom activity.
n develop as a new entrepreneur n Group field project.
n construct and consolidate n “Northwood Artistic Centre” managerial simulation.
competitiveness n Examination sessions.
n develop good self-financing and n Classroom activity: International focus on management of performing arts
economic skills (English language).

n plan and implement new initiatives

July – August 2011
n Summer break

and you have September 2011 – February 2012

n Individual internship
n a University Degree (in any discipline)
n preferably an age between 25 and 35 March 2012
n some years of work experience n Delivery and presentation of individual work
n Closing program and presentation companies
n fluency in Italian and English
n basic IT knowledge April 2012
n Graduation Ceremony

International Summer School

your goals match ours
then yes, MASP International Summer School

it’s you ! is held in Milan in June.

SDA Bocconi hosts some
of the most important visiting
professors in cultural management
along with guests from main
cultural organizations.
It focuses on cultural policies
and marketing strategies in the U.S.
and European environments.

SDA Bocconi reserves the right to make any changes to the contents of this brochure (rules, curriculum, courses).
❝ Implicit in the term ‘Master’ is the notion of ‘mastery’:
mastery of knowledge, knowledge of a sector, the ability
to bring one’s qualification and skills to that sector,
and to empower one’s future. ❞
Alberto Grando | Dean, SDA Bocconi School of Management

The Art of
Faculty managing Talent.

Anna Merlo Claudia Tacchino Chiara Corbo

Scientific Supervisor Program Director Tutor MASP
SDA Professor SDA Professor Master in Management
Public Management Public Management of Performing Arts
& Policy Department & Policy Department

Teatro alla Scala Piccolo Teatro

Academy di Milano
Andrea Massimo Grassi Giovanni Soresi
Antonella Cagnano Lanfranco Li Cauli Key Facts
www.accademialascala.it www.piccoloteatro.org
n 12 months full-time (summer break)

n in Italian / English

n in SDA Bocconi, Milano, Italy

n costs: € 12.500

n deadline admissions:
20th september 2010, 22th october 2010

n infoline +39 02 5836 6827

n masp@sdabocconi.it
SDA Bocconi School of Management, Teatro alla Scala Academy and Piccolo Teatro
n www.sdabocconi.it/masp
di Milano – Teatro Europa: three leading institutions bringing a significant mix of
faculty, testimonials and guests to the classroom.
SDA Bocconi School of Management
SDA Bocconi is the leading School of Management in Italy and stands among the top-tier European
Business Schools. In Financial Times Global MBA Rankings 2010, SDA Bocconi ranks 14th in Europe, 38th
in the world, and is the only Italian Business School ranked in the top 100.
SDA Bocconi School of Management is part of Università Bocconi, the first Italian University to grant a degree
in economics. For over a century, Bocconi has played a leading role in Italy's social and economic
modernization. SDA Bocconi has been engaged in the promotion and organization of executive training since
1971, with an International approach. The School's vision of empowering life through knowledge and
imagination lies behind its program offerings: Executive and Custom Programs, MBA and Master Programs,
for the development of individuals, companies, institutions and economic systems.
Choosing SDA Bocconi and coming to Milano means choosing a vibrant environment, the entrepreneurial, financial and industrialized
center of Italy, a doorway to Europe. In short, a wealth of international contacts and opportunities. And Milano, of course, is culture,
fashion, design, food and the art of living.

Accreditations Memberships Rankings

Financial Times
European Foundation for
Forbes
European Quality Management Development
Wall Street Journal

Illustrations by Serge Bloch. Photo: Attilio Marsilio - Linda Vismara - Adele Neotti - Diego e Luigi Ciminaghi
Improvement System Business Week
Association to Advance
America Economia
Collegiate Schools of Business
Association Espansione
of MBAs
European Academy
of Business in Society
Quality Management System
European Corporate
Certification ISO 9001:2000
Governance Institute
Financed Projects
Service Centre
Partnership in
International Management

Community of European
Management Schools and

Piccolo Teatro di Milano - Archivio Fotografico Teatro alla Scala

International Companies

The Italian Association for

© SDA Bocconi School of Management. All rights reserved.

Management Education Development

SDA Bocconi School of Management | Master Division

Via Bocconi 8 - 20136 Milano, Italy | tel +39 02 5836 6827 | fax +39 02 5836 6890 | Email: masp@sdabocconi.it | www.sdabocconi.it/masp