A PROJECT STUDY

ON

Customer and Retailer perception towards SAMSUNG MOBILES

At

Shalibanda, Hyderabad.

NAME: Prashanth Vinod Sarvade

ROLL NO: 121415406007

Project submitted in partial fulfillment for the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

DEPARTMENT OF BUSINESS MANAGEMENT

ST.JOSEPH’S DEGREE & PG COLLEGE (AUTONOMOUS)

(AFFILIATED TO OSMANIA UNIVERSITY)

HYDERABAD
 TABLE OF CONTENTS

CHAPTER CONTENTS Page No.

INTRODUCTION

1.1 Introduction to the Study 01-02

1.2 Need & Importance of the Study 02

02
1.3 Objectives of the Study
I
1.4 Research Methodology 03

1.4.1 Research Design 03

03
1.4.2 Sampling Technique

1.4.3 Data Collection

03-04
1.4.4 Sample Size 04

1.4.5 Tools used for Data Analysis & Interpretation 04

1.5 Scope of the Study 05

1.6 Organization of the Study 05

REVIEW OF LITERATURE

2.1 Literature Survey I 06

2.2 Literature Survey II 07

2.3Meaning and definition 08-09

2.4Importance of Customer & retailor Perception on the product 10-12

II 2.5 Functions of Customer Perception 13

2.6 Methods 14-15

2.7 Process of Customer & Retailor Perception 15-16

COMPANY PROFILE

3.1 Company profile 17-25

3.2 Vision and Mission of the company 25-27

III
3.3 Products and Services 27-30

3.4 Organizational Structure 30-31

3.5 Financial Growth 31-32

3.6 Awards &Achievements 32-34

IV DATA ANALYSIS & INTERPRETATION 35 - 56

V FINDINGS, SUGGESTIONS &CONCLUSION 57 - 60

BIBLIOGRAPHY

ANNEXURE
 DECLARATION

I hereby declare that this project report titled Customer and Retailer perception towards
Samsung

Mobiles at SAMSUNG INDIA ELECTRONICS (P) LTD. Submitted by me to the

Department of Business Management St. Joseph’s Degree and PG College (Autonomous),
Affiliated to Osmania University,Hyderabad, is Bonafide work undertaken by me and it is
not submitted to any other University or Institution for the award of any degree diploma/
certificate or publish anytime before.

Name and Address of the Student Signature of

Student
 ABSTRACT
SAMSUNG MOBILES have a overall good performance and reputation in mobile market, but
they are not in excellent position. There products performance is good in market but they are not
in excellent level compared to there competitors. Most of there users are below 20 years and
gender wise they is majority of male users, and there is very less percentage customers are above
50 years.According to majority of Retailers SAMSUNG MOBILES has a good future in the
market, but not excellent future.
 ACKOWLEGEMENT

I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals. I would like to extend my
sincere thanks to all of them.

I am highly indebted to Mr. Libagiri Varma, the Proprietor, (Manager) at

SAMSUNG INDIA ELECTRONICS (P) LTD. Authorized service center of
Samsung, Shalibanda,Charminar, Hyderabad. For their guidance and constant
supervision as well as for providing necessary information regarding the project and
also for their support in completing the project.

I would like to `express my special gratitude and thanks to Rev.Fr.VincentArokiadas,

Principal, St. Joseph’s Degree and PG College.

I also take this opportunity to express a deep sense of gratitude to Mrs.A. Mary
Francina, HOD, Department of Business Administration, St. Joseph’s Degree and PG
College. For her cordial support, valuable information and guidance.

My sincere thanks to appreciation to my internal guide Mrs. Sangyan Swapna,

Assistant Professor, St. Joseph’s Degree and PG College in developing and guiding
in the project and helping me to successfully completing the study.
LIST OF CHARTS

CHART CONTENT PAGE NO.

NO.

4.1 CHART SHOWING THE AGE OF CUSTOMERS 41

4.2 CHART SHOWING GENDER WISE NUMBER OF CUSTOMERS 42

4.3 CHART SHOWING HOW LONG CUSTOMER PREFER TO USE SAMSUNG 43

MOBILE

4.4 CHART SHOWING THE ATTRACTIVENESS OF SAMSANG MOBILE TO THE 44

CUSTOMER

4.5 CHART SHOWING THE RATES OF CAMERA QUALITY IN SAMSUNG MOBILE 45

4.6 CHART SHOWING THE BATTERY PERFORMANCE OF SAMSANG MOBILE 46

4.7 CHART SHOWING THE FREQUENT SOFTWARE UPDATE ON SAMSANG 47

MOBILES

4.8 CHART SHOWING THE OVERALL PERFORMANCE OF SAMSANG MOBILES 48

4.9 CHART SHOWING THE CUSTOMER REASON FOR CHOOSING SAMSANG 49

MOBILE

4.10 CHART SHOWING THE SATISFACTION OF CUSTOMER FOR SAMSANG 50

MOBILE

4.11 CHART SHOWING THE CUSTOMER RESPONSE TOWARDS THE PRODUCTS 51

4.12 CHART SHOWING THE RETAILER OPINION OF SAMSANG PRODUCTS 52

4.13 CHART SHOWING THE PRODUCT AVAILABILITY IN THE MARKET 53

4.14 CHART SHOWING THE OPINION OF RETAILER ABOUT DELIVERY OF 54

 PRODUCTS AS PER THEIR ORDER TO SAMSANG DISTRIBUTORS

4.15 CHART SHOWING THE MARKET EFFORT OF SAMSANG COMPARED TO IT’S 55

COMPETITORS

4.16 CHART SHOWING THE PROMOTIONAL SUPPORT PROVIDED BY THE 56

COMPANY

4.17 CHART SHOWING THE PRICE COMPARISION OF THE SAMSANG PRODUCTS 57

WITH OTHER COMPANY PRODUCTS

4.18 CHART SHOWING THE AFTER SALE SERVICE PROVIDED BY THE COMPANY 58

4.19 CHART SHOWING THE ELEMENTS RETAILERS MISS IN SAMSANG MOBILES 59

4.20 CHART SHOWING THE FUTURE OF SAMSANG MOBILES IN MARKET 60

LIST OF TABLES

CHART CONTENT PAGE NO.

NO.

4.1 TABLE SHOWING THE AGE OF CUSTOMERS 41

4.2 TABLE SHOWING GENDER WISE NUMBER OF CUSTOMERS 42

4.3 TABLE SHOWING HOW LONG CUSTOMER PREFER TO USE SAMSUNG 43

MOBILE

4.4 TABLE SHOWING THE ATTRACTIVENESS OF SAMSANG MOBILE TO 44

THE CUSTOMER

4.5 TABLE SHOWING THE RATES OF CAMERA QUALITY IN SAMSUNG 45

MOBILE

4.6 TABLE SHOWING THE BATTERY PERFORMANCE OF SAMSANG 46

MOBILE

4.7 TABLE SHOWING THE FREQUENT SOFTWARE UPDATE ON SAMSANG 47

MOBILES

4.8 TABLE SHOWING THE OVERALL PERFORMANCE OF SAMSANG 48

MOBILES

4.9 TABLE SHOWING THE CUSTOMER REASON FOR CHOOSING 49

SAMSANG MOBILE

4.10 TABLE SHOWING THE SATISFACTION OF CUSTOMER FOR SAMSANG 50

MOBILE

4.11 TABLE SHOWING THE CUSTOMER RESPONSE TOWARDS THE 51

PRODUCTS
4.12 TABLE SHOWING THE RETAILER OPINION OF SAMSANG PRODUCTS 52

4.13 TABLE SHOWING THE PRODUCT AVAILABILITY IN THE MARKET 53

4.14 TABLE SHOWING THE OPINION OF RETAILER ABOUT DELIVERY OF 54

PRODUCTS AS PER THEIR ORDER TO SAMSANG DISTRIBUTORS

4.15 TABLE SHOWING THE MARKET EFFORT OF SAMSANG COMPARED TO 55

IT’S COMPETITORS

4.16 TABLE SHOWING THE PROMOTIONAL SUPPORT PROVIDED BY THE 56

COMPANY

4.17 TABLE SHOWING THE PRICE COMPARISION OF THE SAMSANG 57

PRODUCTS WITH OTHER COMPANY PRODUCTS

4.18 TABLE SHOWING THEAFTER SALE SERVICE PROVIDED BY THE 58

COMPANY

4.19 TABLE SHOWING THE ELEMENTS RETAILERS MISS IN SAMSANG 59

MOBILES

4.20 TABLE SHOWING THE FUTURE OF SAMSANG MOBILES IN MARKET 60

 Chapter – 1

INTRODUCTION
 Chapter-2

Literature Review
 Chapter 3

Company Profile
 Chapter 4
Data Analysis and interpretation
Chapter 5

FINDINGS
Bibliography-

Books reffered

 Marketing Management, (V.S.Ramanathan&S.Ramakumar) Himalaya Publishers.

 Kothari C.R. Research Methodology.

Wibsites

 www.samsunginfo.com

 www.Wikipedia.com

 www.slideshare.net

 www.91mobiles.com
Annexure –
Customer perception towards SAMSUNG MOBILES.
1. Age group?
a)Under 20 b)20 – 30 c)30 – 50 d)50 above
2. Gender?
a)Male b) Female
3. How long you prefer to use the Samsung mobile?
a)Below 1 year b)1 to 2 years c)2 to 3 years d)3 and above

4. Do you find the SAMSUNG MOBILES attractive?

a)Yes b)No

5. How do you rate the Camera quality in SAMSUNG MOBILES?

a)Excellent b) Good c) Average d)Below average

6. How do you rate Battery performance of SAMSUNG MOBILES?

a)Excellent b)Good c)Average d)Below average

7. Do you get frequent software update on your Samsung mobile?

a)Yes b)No

8. How do you rate the overall performance of SAMSUNG MOBILES?

a)Excellent b)Good c)Average d)Below average

9. What is your reason for choosing SAMSUNG MOBILES?

a)Low price b)Good quality c)Low price with quality d)Good reputation

10. Are you satisfied with your Samsung mobile?

a)Yes b)No
Retailers perception towards SAMSUNG MOBILES

1. Customers response towards products?

a)Excellent b)Good c)Average d)Below Average

2. What is your opinion on Samsung products?

a)Excellent b)Good c)Average d)Below average

3. How do you rate the product availability in market?

a)Excellent b)Good c)Average d)Below average

4. Opinion about delivery of products as per your order by Samsung dustubutors?

a)Excellent b)Good c)Average d)Below average

5. Market effort of Samsung company to its competitors?

a)Excellent b)Good c)Average d)Below average

6. How is the promotional support provided by SAMSUNG MOBILES?

a)Excellent b)Good c)Average d)Below average

7. Comparing to other company products the price of products of Samsung?

a)Very high b)High c)Reasonable d)Low

8. How is the after Sale services provided by company?

a)Excellent b)Good c)Average d)Below average

9. What are the elements Retailers miss in SAMSUNG MOBILES?

a)Durability b)Features c)Availability d)Others

10. What do you think about the future of SAMSUNG MOBILES in the market?
a)Excellent b)Good c)Average d)Below average