Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015

INDEX

 Executive Summery
 Website Status
 Approach
 Solutions Benefits
 Conclusion

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Introduction
1) Complete SEO to get https://maxcareerconsultancy.com website in Google first page
2) Traffic generate from other Sources Like Referrals, Direct, etc
3) Social Media Optimization & Marketing

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Website maxcareerconsultancy.com
Google Indexed Pages 79
Bing Indexed Pages 25
Domain Authority 1
Page Authority 1
Domain Age 9 months
Website Loading Time More than 5 sec
Desktop Traffic Share 0.00%
Mobile Traffic Share 0.00%
Traffic Sources
Organic Search N/A
Direct N/A
Social N/A
Referrals N/A
Email N/A
Paid Campaign N/A
Quarterly Search N/A
(Aug 2020-Oct 2020)
Avg. Visit Duration N/A
Bounce Rate N/A
.

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
What will do for maxcareerconsultancy.com
Search Engine Optimization
Keyword Research and Analysis:
- Determine which keywords will pull in qualified traffic, how many searches do these terms/phrases receive,
how should keywords & web pages be used in combination to attract search traffic.
- Analyze Keyword Difficulty

Keywords:
- We will concentrate on optimizing keyword phrases that are mapped to a specific webpage.
- 1/2 Keywords/Landing page combinations.

Domain Analysis:
- Analysis of the website information architecture and internal linking structure
- Analysis of web pages

Content Analysis & Creation:

- Amount of Indexable Text Content
- Quality & quantity of visible HTML text on page

Linking Analysis:
- Overall Internal link structure
- Internal Link Popularity of Linking Page within Host Site/Domain
- Link Popularity
- Link Popularity of Site in Topical Community
- The link weight/authority of the target website amongst its topical peers in the online world.
- Link Relevance
- Topical Relevance of Inbound Links to Site.
- The subject-specific relationship between the sites/pages linking to the target page and the target keyword.
- Deep Link Analysis
- Deep link percentage is the 100 % of all inbound links that point at pages other than the homepage.

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Link Development:
- Increase link popularity
- Implement a Strategic Link Campaign by purchasing links on websites that will provide a high SEO value.
- One way Links- ( Local directory submissions, Article Submissions, Social Bookmaking, Blogging, PPT,
Video, PDF sharing, etc )
- Comment on Blog & Forum, Groups
- Posting Review for the site
- Third Party Links Development
- Join in the Social Community
- Content Development – Refresh content for Web 2.0, Articles and Blogs
- Blog Creation and Blog Promotion to various Blog Promotion sites
- Regional Classified Submissions
- Creation of Custom Search Engine for each targeted Keyword
- Implementation of Search Service for indexing of the deep pages of the site

Indexing Analysis:
- Duplicate Content
- Content very similar or duplicate of existing content in the index
- Possible duplicate Title/Meta Tags on many Pages
- Robots.txt exclusions

Base line Reporting:

- Generate a baseline Monthly Ranking Report for the keywords. The baseline, as the name implies, gives us
an indication of where the WebPages are ranked on Google, and will be used to measure results.
- Baseline Monthly Traffic report for maxcareerconsultancy.com
- Weekly Work Report

Implementation:
- Programming our recommendations. Once all the changes have been completed, we will run an audit to
verify that the recommendation was implemented correctly and identify any changes, if needed.

C) Google Account:

(i) Google Analytics Setup

(ii) Webmaster Tools Setup

Success Metrics:
- First page Search Engine rankings.
- Increase in Website Traffic to https://maxcareerconsultancy.com

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Social Media Optimization & Marketing
Why Social Media Optimization Important for your business?
 Ensures a strong presence on the web
 Improved brand loyalty
 Increase website visibility
 Improves search engine ranking
 Increases the engagement/reach
 Drive more traffic
 Close relationship with customers
 Quick popularity
 Lead generation
 Higher conversion rates
 Better customer satisfaction

Goal:
 Identify business goals
 Set marketing objectives
 Identify ideal customers
 Research competition
 Choose Channels and Tactics
 Create a Content Strategy

Promoting In:

 Facebook: Creating/maintain Facebook page, join related groups, follow and invite relevant targeted
audience, Create and optimize hashtags, share post in different related groups, Various types of post
in regularly / alternative day:
(1) Image Posts, (2) Link Posts (3) Video Posts (4) Text Posts. Monitor performance.

 Twitter: Sharing information and content, Driving engagement for promotional activities, Interacting
with consumers, Build Networking with targeted audience, promoting own product and service in
different time intervals, Determine the best times to tweet, rewriting others tweets, Provide business
information, Build Trust, built community, Create positive opinion, build awareness about the
business.

 LinkedIn: Post blog updates, link to your infographics, and share other information, join groups and
interact with groups. Publish Content and improve connections.

 Instagram: Use relevant industry-related hashtags, Built relationships with Instagram community,
Leverage Instagram influencers, Engage with community.

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
- SEO with 15 keywords + Social Media Optimization Rs. 16500 Per month

*Paid campaign cost will be extra

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015
Solutions Benefits

 Increase in Website Traffic to https://maxcareerconsultancy.com

 Max keywords are in Google first page
 Social Reach
 More business Enquiry

Conclusion
Market research - Some of the best market research is within the social communities where
customers interact, share information and make recommendations. Brand visibility – Conversations
about your brand may already be happening online, so you might as well participate in a way that
pays close attention to the interests of your customers. Promotion of products – Providing
information to educate customers about products can go a long way towards building new
business. Link building –creating content that attracts links and promoting it in social media news
and bookmarking sites can attract links from bloggers and more web site traffic.

Sheikh Towers, Solar Lane, Raj Bagh, Srinagar, Jammu and Kashmir, 190015