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  • SEO Cheat Sheet Infographic For OnPage and Content Marketing

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    Lukasz Zelezny
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    OnPage Content Processing Framework outlines a content optimization framework including: 1. Identifying existing on-page keywords and content elements like FAQ snippets and video objects for optimization. 2. Performing gap analyses to find new keywords that competitors rank for but the client's site does not. 3. Using technical tools to improve sameAs schema references, protect against plagiarism, and automate FAQ snippets.

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    SEO Cheat Sheet Infographic for OnPage and Content Marketing

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    SEO Cheat Sheet Infographic for OnPage and Content Marketing

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    OnPage Content Processing Framework outlines a content optimization framework including: 1. Identifying existing on-page keywords and content elements like FAQ snippets and video objects for optimization. 2. Performing gap analyses to find new keywords that competitors rank for but the client's site does not. 3. Using technical tools to improve sameAs schema references, protect against plagiarism, and automate FAQ snippets.

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    24 views1 page

    SEO Cheat Sheet Infographic For OnPage and Content Marketing

    Uploaded by

    Lukasz Zelezny
    OnPage Content Processing Framework outlines a content optimization framework including: 1. Identifying existing on-page keywords and content elements like FAQ snippets and video objects for optimization. 2. Performing gap analyses to find new keywords that competitors rank for but the client's site does not. 3. Using technical tools to improve sameAs schema references, protect against plagiarism, and automate FAQ snippets.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    OnPage Content Processing Framework

    by Lukasz Zelezny

    A. Existing content
    Snapshot FAQ Snippet
    Identification of all keywords that rank Tagging as schema markup existing
    Calculation of visibility and prioritisation question with How, What, Where, When
    preffix

    Quintets VideoObject Snippet


    Using data studio and search console Voiceover written content to video
    identification of up to top 5 generic Upload on YouTube / Vimeo / Wistia
    keywords per URL Tagging as schema markup
    Exclusion of homepage
    Exclusion of keywords on position #1 Featured Snippets
    Exclusion of brand keywords
    Optimisation for position 0 (Answerbox)

    B. New content
    GAP Analysis Multivectors
    Finding keywords that competitors Discovering topically related keywords
    simultaneously rank and client's website triggering pages belonging to different
    not competitors
    Grouping by topics

    SuperGAP Analysis
    Finding keywords that competitors
    simultaneously rank and client's website
    not (on scale - over 30 competitors and
    over 100k keywords)
    Grouping by topics

    C. Technicalities
    InLinks.org Wordlift.io
    To increase number of SameAs schema To improve semantic via SameAs schema
    references, internal links and automate markup
    FAQ snippets

    Plagiashield.co.uk
    To protect content against plagiarism Everyday platform
    E: lukasz@zelezny.co.uk
    W: https://seo.london/

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