Main phase Sub phase

Keyword research
Keyword ideas
What do you already
rank for
Keyword difficulty

Creating your own

content
Monthly

Wordcount

Onpage SEO
Wordpress plugin
URL
SEO title tag

Meta description
Page title

Check 3 kings

Image ALT Tag

Internal links

Offpage SEO
backlink
anchor tekst

do-follow
no-follow
SEO quake Chrome
plugin
Find backlinks
Technical SEO
http/https

Google Search
Console
Google Analytics
Plugin headers and
footers
XML sitemap
duplicate content

404 pages

301 redirect

keyword
cannibalization

schema markup
Uitleg Gedaan

Google Ads - Tools en settings - planning - keyword planner - discovver new keywords

SEMrush - organic results | keyword surfer chrome extension

MozBar chrome extension
PA - page authority (specific url) DA - domain authority (overal website) | aim for
authorties above 25

Increase your website by at least one page per month

Adjust information at least once a month
Check wordcount of competitors
wordcounter.net - take average + 10%

YOAST SEO
don't use the same word twice; use biggest keyword

Main heading text you see in Google search results (filled by YOAST but you delete it
completely)
Get your main keyword towards the front of the title tag, write naturally, include single
keywords
Add company last
Is no longer a ranking signal but include keywords anyway
What you fill in at the top of the WordPress edit screen
Don't make it the same as SEO title tag
Doesn't have to hvae - in between
Chrome extension SEO META in 1 click
Check for 1 H1 tag
Helps search engine crawlers to index image properly

To increase relevancy of a page

Clickable tekst which is actually called an anchor tekst
Help the link juice flow
Most internal links should direct to the home page

mention of your website on an external website

the clickable words used to link one webpage to another; should be relevant to the page
you're linking to rather than generic

links that count as 'points' for link juice and boosting the rank of that page
does not count as a point
to check for do-follow vs no-follow links

Do this through SEMrush and check the screen

https adds extra security to your website

it uses SSL (secure socket layer) ; hosting provider should do this

to see information about your website; such as index in Google, optimize visibility
Set up, go through section 08
for optimal use of Google Analytics
makes it easy for google to view your website and understand it

check with siteliner.com to check and eliminate duplicate content. Try to stay under 15%
bad because of poor user experience and wasted link juice. Best thing to do is redirect
them to most relevant page;
you can find them in your Google search console
to redirect one page to another webpage
you can do this with a 301 redirect plugin

when a single website unintentionally targets the same keyword across multiple pages.
You can find this in SEMrush and export to excel and check for multiple appearances
code that you put on your website to help search engines return more informative results
for users
You can do this with a plugin called schema- all-in one schema rich snippets
Udemy
Section 4

Section 5

Section 6

Section 7