A FREE GUIDE BY WEBFX

On-Page
SEO Checklist

WEBFX.COM
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Introduction
You already know that SEO,
or “search engine
optimization,” is the fastest
and most cost-effective way
to improve the visibility of
your website and increase its
visitors. But did you know
that there are two types of
SEO?
When we talk about SEO, we’re usually talking
about website optimization as a whole — that
is, on-page and off-page SEO, which include a
large number of things that you can do to
improve a website’s authority and increase its
chance of showing up in a search. However, if
you have a brand-new website, or are having
trouble ranking for your targeted keywords, you
probably want to focus specifically on one of
those types: on-page SEO.
On-page SEO refers to anything you do on your
own website to improve your ranking and
performance in SERPs (search engine results
pages). This is the inverse of off-page SEO,
which is anything you do on other websites to
improve your ranking.
On-page SEO includes things like:
Implementing keyword-rich
copywriting
Writing new keyword-rich page
titles, headings, and sub-headings
Adding sitemaps
Creating 301 redirects for removed
content
Making keyword-rich URLs
Including alt attributes on images
Publishing new content on a
regular basis
Optimizing website page speeds
These checklists are designed to help you
review your website for crucial on-page SEO
qualities. If you would like to learn more about
off-page SEO and link building, please check
the resources section on page seven for some
helpful articles.
To use these checklists: We recommend
spending 1-2 hours reviewing your website
with a printed copy of this guide nearby. If you
find an item missing, write a note to yourself.
You can then come back to your notes and
address the missing items one by one — or give
this checklist to your Internet marketing com-
pany to address for you.
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Content Checklist
The content on your Words:
website is what gives it Page content contains at least 350 words

relevance, both to users Content contains specific words and

and to search engines. phrases found from keyword research

Check your website’s content for quality,
proper usage of applicable keywords to your
business or products, proper length, and fresh-
ness. You should also refer to your website’s
bounce rate in Google Analytics to ensure that
your content’s engaging users, rather than
driving them away.
Content still sounds natural and isn’t
stuffed with keywords and phrases
Content includes links to other relevant
website pages
Content features keyword-rich headings,
sub-headings, and page titles

CHECKLIST Engagement:
Quality: Page viewers stick around to view the

Correct grammar and spelling page content — low bounce rate

Content offers real value to viewer — Page viewers travel to other relevant

unique or useful pages to learn more

Research: Freshness:
Relevant keywords that your audience Page content is up-to-date and new

uses
Content reflects recent searching trends

Long-tail keywords that describe your

products or services

Low competition, high search volume

keywords
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HTML Checklist
Even though you may not Website Speed:
see the code on your Website optimized to load as quickly as possibly
website, search engines do.
Website uses external CSS and JavaScript files
Healthy, compliant HTML can help ensure that
Website uses a caching system
your SEO is as effective as possible. Check
your page titles for uniqueness, as well as for Website uses a Content Delivery Network (CDN)
header and subhead tags, and rich snippets.
Note that a meta description doesn’t help with Website features optimized and

SEO, but it does help users understand what compressed images

your content is about when comparing search

results, which is why we recommend imple-
URL Structure:
menting one on each of your website’s pages. URLs are descriptive — contain words
found in page content
CHECKLIST
URLs are lowercase
Website Crawlability:
URLs aren’t too long — aim for five words or less
HTML and XML sitemaps are submitted to
search engines URLs use dashes to separate each word

Crawl efficiency is optimized with use of URLs don’t use special characters, like
internal link structures and robots.txt commas or apostrophes

Duplicate Content: Mobile:

Website is not direct duplication of any Google is aware of mobile version of website
other page or website on the Internet
Website features a responsive mobile design
URL parameters don’t reflect duplicate content

301 redirects on old/duplicate content

Correct canonical tags used for true

duplicate content
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Additional Resources
Want to learn more
about on-page SEO and
website optimization?
Or are you interested in off-site SEO topics like
link building? These additional free resources
from WebFX will help you learn how to better
optimize your website and increase your traffic.
CEO’s Guide to SEO
Only have five minutes to learn about SEO? Our
CEO’s guide to SEO gives you a rundown of the
basics in no time flat — and in a way that even
the busiest C-suite member can understand.
How to Scale Your Website
Traffic
If you’re already getting a little traffic but want
to increase the volume, this guide to scaling
your traffic will help you turn that “little” into a
“lot.”
How to Build Your Very First
Link
Want to try your hand at link building? This
guide you walk you through some “quick wins”
for building your first few links, along with
writing an effective outreach email for guest
post pitches.

Our Suite of SEO Tools Best Link Building Strategies

This list of free SEO tools will help you do Want to build links like a pro? We'll outline some
everything, from identifying keywords to of the best link building strategies available to
finding broken links to hunting out unforeseen marketers!
opportunities to get your website ranking
higher.

Notes: