Book Title

A report by Your Name

Module 1. The Basics of SEO
Technical SEO
Chapter - 2. Some Technical SEO Terms
 Keywords are single words
or whole phrases of a
Keyword particular SEO importance
for a given page or
What is Keyword???
website.
 The easiest way of explaining this is
to give you an example. Here’s a link
Anchor text to my resource page. The
destination of this link is
Links Text http://tipskitricks.com/tools/, and
the anchor text is “My Tools”.
Click Through If Your Website is Clicked
Rate by 10 People out of 100
then Your CTR is 10%
CTR
 Backlink is simply a link placed on
someone else’s website that points
Backlinks back to your site. Backlinks are one
of the most important factors for
Everyone Knows this Term SEO.
 It’s a standard HTML link that
doesn’t have the rel=”nofollow”
Do-follow link attribute. Do-follow links are the
most valuable ones from an SEO
The Link that Google Counts perspective.
(Follow)
 “Nofollow” is a very popular term in
today’s SEO. When in fact it’s just an
optional attribute of a link. However,
Nofollow its “optionalism” doesn’t make it
unimportant. In fact, it’s the most
important attribute from a SEO
Opposite of Do-Follow standpoint.

Example - <a
href=”http://wikipedia.org/”
rel=”nofollow”>Wikipedia</a>
 This is a Type of Redirection

This means that whatever rankings

301 Redirect the page already has should be
transferred to the new address (this
Redirection doesn’t happen with a temporary
redirection).
 The alt tag/attribute is the text that
Alt Tags gets displayed in case the image
can’t be loaded (if the file is
This is Type of Image Tags missing, for example).
 Like everything SEO has its dark
side too. Black hat SEO is the name
for all SEO practices that are known
Black hat SEO for being manipulative or unethical,
and in the long run can hurt your
Bad Practices of SEO website, or even get it banned from
search engines.
 It’s an HTML link element that lets
webmasters to inform search
engines about some duplicate
content pages they’ve created.

The tag is placed in the HEAD

Canonical tag section of the HTML structure.

Here’s what it looks like: <link
rel=”canonical”
Type of Tag
href=”http://www.example.com/” />
This tag informs that the current
page is a copy of the page located
under the address set in the
canonical tag (href).
 It’s a practice of taking a webpage
Cloaking and building it in a way so it
displays different content to people
Cloaking is Gold for Marketers and to search engines
 Keyword density is a number
Keyword describing how often does a
specific phrase appear in a piece of
Density text.

Example - “Shoes” Keyword Appear

-Keyword ---- ----
20 Times in 2000 Words then KD =
--- Keyword --------
1%
---Keyword-------
 Keyword While working on keyword density is
no longer believed to work, keyword
Stuffing stuffing does work, but it works
against you. Stuffing your text with
-Keyword ---- ---- keywords is sure to backfire.
--- Keyword --------
---Keyword-------Keyword --
Keyword--Keyword
 LSI is considered to be an important
factor for search engines when
Latent Semantic ranking your page. It’s said that
search engines analyze the content
Indexing (LSI) on your page and search for LSI
keywords supporting your main
LSI Keywords are Goldmine for keyword. If they find such keywords
You your page gets a boost in rankings
for your main keyword.
Link Farm Network of Sites Created by You to
Firm of Link Build Links for Your Primary Site
 Linkbait It’s like fishing bite only for links.
Basically, it’s a piece of highly viral
content. Content that is most likely
Another Bad SEO Practice to attract a lot of links, hence –
linkbait.
 Meta
Description It’s a short description of a
blog/page/post used mostly by
search engines. This description is
Description that Google Index
not displayed anywhere on the blog.
Meta Keywords It’s a list of keywords and
keyphrases for each
blog/page/post used mostly by
Main Keywords that Google
search engines.
Index
 The are two main elements of SEO:
“on-page” and “off-page”. On-page

On-page SEO practices are everything you do on

your page to improve its rankings.
 Off-page practices are everything
Off-page SEO you do outside your page to
improve its rankings.

Also Called Off Site SEO Basically, the main element of

off-page SEO is link building &
social sharing.
 From 1-10 PR

PageRank No one is 100% certain about how it

Algorithm Created by Google
Founder
actually works or what all the
factors are because Google is not
very open in that matter.
Believes that Link Building and
Social Signal Increase Page Rank.
 Robot.txt This is a file. One that’s particularly
important for SEO. It notifies the
A File for Your Website search engines which areas of your
blog are restricted for them.
Sandbox Google is believed to have a second
index called the sandbox (or the
supplemental index). Not every new
(Not Main Box)
page appears in the main index
straight away.
 Search engine spider is a special
Spiders piece of software that browses the
web, looks for new sites, checks
what’s going on on them and sends
Or Crawler or Bot
the data back to Google (or other
search engine) so they can index
and rank these sites.
 It’s a file (usually sitemap.xml). Its
main function is to give search
XML Sitemap engines a map of all the different
URLs that your blog contains (all
pages, posts, archives, etc). With
A Map for Search Engine such a thing they can index your
blog a lot quicker.
Metadata Data that tells search engines what
your website is about.
Data about Website
 HREFLANG What's a HREFLANG tag? Well,
Tags HREFLANG tags are used to let
Google know what alternative
versions of a page exist in different
Multiple Language on Single Site countries/languages.
QnA